article "Science Shows Dating Websites Aren’t Better At Finding You Love"

TechCrunch had published the article "Science Shows Dating Websites Aren’t Better At Finding You Love"

The article is mostly based on the research conducted by Dr. Eli Finkel et al and published 1 year ago.

The writer and journalist Lori Gottlieb (March 2006) noted about the growing number of Internet dating sites that are using the science of attraction to match singles: "their efforts mark the early days of a social experiment of unprecedented proportions, involving millions of couples and possibly extending over the course of generations"

"online dating" is a broad concept to define a large group of different proposals.


NO INNOVATIONS SINCE YEARS IN THE ONLINE DATING INDUSTRY.
C level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry. Wasting precious time with Matchmakers which should be obsolete. 
Actual matching algorithms used by eHarmony, Chemistry, PlentyOfFish and others, even behavioural recommender systems, can not be improved, they need to be discarded NOW. Because they are in the range of 3 to 4 prospective mates as selected / recommended / compatible for dating purposes per 1,000 members screened in the database. They all 3 are performing the same for serious daters, with a high percentage of false positives, like gun machines firing flowers. They can not break the online dating sound barrier! You do not need to improve a piston engine when you need a jet engine to break sound barrier.