I always thought the IAC had planned to buy or destroy PlentyOfFish after a 2 years long negotiations trying to acquire it.
Please remember
The main secret of PlentyOfFish (POF): As a free/freemium online dating site, it is only a marketing tool to send prospective customers to paid sites like Match, Chemistry, eHarmony, even Adult Friend Finder. POF collects big payments: the commissions for subscribers memberships payed from other online dating sites to POF. POF needs to show ads or links mainly from online paid sites, then send prospective customers there and receive commissions when they acquire a paid membership.
Revenue of IAC Personals (Match, Chemistry, OKCupid, Meetic, ParPerfeito, MeeticAffinity, SinglesNet, People's Media Communities, DateHookUp and others) is in the range of USD750 million.
Revenue of eHarmony' sites (USA, Canada, Australia, UK and Brazil) is in the range of USD250 million.
Revenue of IAC Personals + Revenue of eHarmony' sites == USD1,000 Million == USD1B
Revenue of PlentyOfFish Media's sites (PlentyOfFish, eVow and several dating sites powered by a white label dating company) is in the range of USD40 million.
USD40million / USD1,000 Million == 4% of market (in revenue).
PlentyOfFish has the traffic but others receive the money.
Those are some serious numbers IAC personals are bringing in. I don't think POF will be that "rich" unless they go all in to the paid subscription model.
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