Surprisingly, less than 6% of total sales will be made online
http://vator.tv/news/2014-12-23-worldwide-retail-sales-to-top-22-trillion-in-2014
They will prefer to research online and then buy offline.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/11/rocket-internet-ag-half1-2014.html
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