Social psychology and why wearing red improves your online dating chances (article)

http://www.abc.net.au/radionational/programs/allinthemind/why-wearing-red-improves-your-online-dating-chances/6002866

Please see:
article "How Men on Tinder Reacted to Three Different Levels of Makeup"
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/article-how-men-on-tinder-reacted-to.html

Please remember:
1- What is important in attracting people to one another may not be important in making couples happy.
Latest Research in Theories of Romantic Relationships Development shows: compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment.
*personality measured with a normative test.
*similarity: there are differents ways to calculate similarity, it depends on how mathematically is defined.

2- At "Human oestrus" Gangestad & Thornhill showed
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
and at "Does the contraceptive pill alter mate choice in humans?" Alvergne & Lummaa said
".. whereas normally cycling women express a preference for MHC (Major Histocompatibility Complex) dissimilarity in mates, pill users prefer odours of MHC-SIMILAR men, indicating that pill use might eliminate adaptive preferences for genetic dissimilarity."