Tinder was hit with a class action alleging its mobile dating app discriminates

Tinder was hit with a class action alleging its mobile dating app discriminates on the basis of age and gender by charging more for men and users over the age of 30 to use its premium service

http://www.law360.com/articles/649279/tinder-app-pricing-burns-men-older-daters-user-alleges

http://www.onlinepersonalswatch.com/news/2015/04/tinder-discriminates-older-user-claims-class-action-suit.html


My bet: IAC will put Tinder to sleep soon or later. 
Facebook allows minors to use it (people from 13 to 17 years old)
Online Dating is NOT for minors.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/08/how-tinder-will-collapse.html
The IAC is not going to conduct Identity Verification to screen all Tinder's members.
It seems Tinder is like Chatroulette but it will collapse like Skout.
http://mashable.com/2012/06/13/skout-rape/
When the IAC Personals bought OKCupid (4+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission. IAC Personals backed Tinder instead, as the copycat of Badoo. 
And Badoo backed Bumble.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/article-at-sa-iacinteractivecorp.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/iaci-29march2015-report-about-match.html
And
IAC-InterActiveCorp (IACI) Q4 2014 - Earnings Call Transcript 
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/02/iac-interactivecorp-iaci-q4-2014.html
A birdie told me: "I read through the conference call. Lots of excuses and hand waving...they've already thrown in the towel on 2015 and are now trying to say 2016 will be the great year.
Tinder monetization testing is "solid" which is code for "much worse than we expected.""

Reasons Online Dating Doesn't Work, Says Study

https://www.psychologytoday.com/blog/love-digitally/201504/7-research-based-reasons-internet-dating-doesnt-work

http://www.yourtango.com/2015274898/just-give-up-now-4-reasons-online-dating-doesnt-work


ONLY ONE ROAD TO ACHIEVE INNOVATIONS  
The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment. 
Only 3 major discoveries can help to revolutionize the online dating industry.
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
II) People often report partner preferences that are not compatible with their choices in real life. (FORGET Behavioural recommender systems  or other system that learns your preferences)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment. 

Please read: The 8 tips to innovate in the Online Dating Industry! 
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement", not 100% better, 100X better == a big INNOVATION.

The Online Dating Industry needs a very powerful algorithm like the "Teller Ulam design". In this case 100 times more powerful than actual matching algorithms.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/lifeproject-method-versus-eharmony.html

PAPER Utility-based Recommender Systems Using Implicit Utility and Genetic Algorithm

http://www.atlantis-press.com/php/download_paper.php?id=19830

Please see:
Improvement of Matrix Factorization-based Recommender Systems Using Similar User Index
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/improvement-of-matrix-factorization.html

Similarity is a word that has different meanings for different persons or companies, it exactly depends on how mathematically is defined.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/paper-hybrid-personalized-recommender.html

In case you had not noticed, recommender systems are morphing to .......... compatibility matching engines, as the same used in the Online Dating Industry for years!
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/paper-collaborative-filtering-systems.html

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences).

If you want to be first in the "personalization arena" == Personality Based Recommender Systems, you should understand the ............ Online Dating Industry first of all!  
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/paper-evaluation-of-similarity-functions.html

Article at SA: IAC/InterActiveCorp Management Discusses Q1 2015 Results - Earnings Call Transcript

http://seekingalpha.com/article/3116416-iac-interactivecorp-management-discusses-q1-2015-results-earnings-call-transcript?

IAC Reveal Early Performance of Tinder Plus
http://globaldatinginsights.com/29042015iac-reveal-early-performance-of-tinder-plus/
http://globaldatinginsights.com/30042015-how-many-people-subscribed-to-tinder-plus/
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/iac-reports-q1-2015-results.html

The Match Group had 3.5 Million paid subscribers up to Q4 2014. At Q1 2015 had 4.0 Million paid subscribers.
My bet: 500,000 new paid subscribers are from Tinder at ARPU USD20, that is only a contribution of USD10Million from Tinder.

My bet: IAC will put Tinder to sleep soon or later. 
Facebook allows minors to use it (people from 13 to 17 years old)
Online Dating is NOT for minors.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/08/how-tinder-will-collapse.html
The IAC is not going to conduct Identity Verification to screen all Tinder's members.
It seems Tinder is like Chatroulette but it will collapse like Skout.
http://mashable.com/2012/06/13/skout-rape/
When the IAC Personals bought OKCupid (4+ years ago) for an astronomical amount of money, the OKCupid team had the task to copycat Badoo, but they failed in that mission. IAC Personals backed Tinder instead, as the copycat of Badoo. 
And Badoo backed Bumble.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/tinder-co-founder-on-why-bumble-is.html


Please see also:
Facebook Shutting Friends Data API, Mobile Dating Apps Could Suffer

http://globaldatinginsights.com/29042015-facebook-shutting-friend-data-api-mobile-dating-apps-could-suffer/

IAC Reports Q1 2015 Results

IAC (IACI) Reports Q1 2015 Results

http://seekingalpha.com/pr/13301786-iac-reports-q1-2015-results?


http://files.shareholder.com/downloads/IACI/104496313x0x824309/8DEAD381-9175-4241-9D1A-F6A9AF94B8EA/Q1_2015_Management_s_Prepared_Remarks.pdf
http://files.shareholder.com/downloads/IACI/104496313x0x824311/5CE59237-F7B2-4CE6-BBAA-1C78477A6843/Grids_and_Metrics_Q1_2015.pdf

The Match Group had 3.5 Million paid subscribers up to Q4 2014. At Q1 2015 had 4.0 Million paid subscribers.
My bet 500,000 new paid subscribers are from Tinder at ARPU USD20, that is only a contribution of USD10Million from Tinder.
Tinder could be operating heavily at a loss, like Zoosk.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/02/match-group-iac-q4-2014-and-fy-2014.html
For me, the Match Group reached operating ceiling, perhaps they will close Chemistry soon, a compatibility matching online dating site, they do not want to innovate in the Online Dating Industry. 
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/match-to-close-chemistry-soon-part-2.html
http://www.alexa.com/siteinfo/match.com
https://siteanalytics.compete.com/match.com/
http://www.similarweb.com/website/match.com
Social dating as Tinder is only vaporware.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/article-market-is-still-undervaluing.html

Please see:
about Match Group spin-off
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/iaci-29march2015-report-about-match.html

YY to Announce First Quarter 2015 Financial Results

http://globenewswire.com/news-release/2015/04/28/729194/10131093/en/YY-to-Announce-First-Quarter-2015-Financial-Results.html

YY Inc. ("YY" or the "Company") is a revolutionary real-time interactive social platform that engages users in real-time online group activities through voice, text and video. Launched in July 2008, YY Client, the Company's core product, empowers users to create and organize groups of varying sizes to discover and participate in a wide range of online activities, including online music and entertainment, online games, online dating, live game broadcasting and education. YY Inc. was listed on NASDAQ in November 2012 and generated USD593 million revenues in the fiscal year of 2014.

YY Reports Fourth Quarter and Full Year 2014 Unaudited Financial Results
http://globenewswire.com/news-release/2015/03/05/712929/10123455/en/YY-Reports-Fourth-Quarter-and-Full-Year-2014-Unaudited-Financial-Results.html

Compare to Momo
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/momo-announces-unaudited-financial.html
and
JiaYuan
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/double-buyout-offer-for-jiayuan.html

Please read: The 8 tips to innovate in the Online Dating Industry! 
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement", not 100% better, 100X better == a big INNOVATION.

article: In online dating, red is the new black

http://www.bendbulletin.com/lifestyle/3095602-151/in-online-dating-red-is-the-new-black

http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/article-how-men-on-tinder-reacted-to.html

ONLY ONE ROAD TO ACHIEVE INNOVATIONS  
The Online Dating Industry needs Innovations, but the innovations the Online Dating Industry needs will come from only one source: the latest discoveries in theories of romantic relationships development with commitment. 
Only 3 major discoveries can help to revolutionize the online dating industry.
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. "Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"
II) People often report partner preferences that are not compatible with their choices in real life. (FORGET Behavioural recommender systems  or other system that learns your preferences)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment. 

Please read: The 8 tips to innovate in the Online Dating Industry! 
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement", not 100% better, 100X better == a big INNOVATION.

The Online Dating Industry needs a very powerful algorithm like the "Teller Ulam design". In this case 100 times more powerful than actual matching algorithms.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/lifeproject-method-versus-eharmony.html

Startup blends algorithms and old-fashioned matchmaking ?

http://www.bendbulletin.com/business/3098025-151/startup-blends-algorithms-and-old-fashioned-matchmaking

The key to long-lasting romance is STRICT PERSONALITY SIMILARITY, but ... 
the only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing. 

Please see:
USA FTC Chief Technologist Ashkan Soltani On Algorithmic Transparency And The Fight Against Biased Bots
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/usa-ftc-chief-technologist-ashkan.html

comScore IMS Mobile in LatAm Research Study

http://www.comscore.com/Insights/Presentations-and-Whitepapers/2015/comScore-IMS-Mobile-in-LatAm-Research-Study

http://www.comscore.com/layout/set/popup/content/download/29361/1493517/version/1/file/comScore_IMS_Mobile_in_Latam_ENGUS.pdf

Please see:
It is not mobile, it is multi-platform; comScore reports
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/it-is-not-mobile-it-is-multi-platform.html

online dating isn’t as popular as you’d expect.

http://www.bustle.com/articles/78413-is-online-dating-overhyped-one-third-of-online-daters-have-never-met-up-in-person

The next wave of innovation! 
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/06/the-next-wave-of-innovation.html
What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!

LIFEPROJECT METHOD: 100X better than eHarmony, not 100% better, 100 times better!

http://es.scribd.com/doc/223672375/LPMvEHARMONY-pdf 

Article at SA "Beware Of These 3 Letters"

http://seekingalpha.com/article/3080716-beware-of-these-3-letters

I strongly agree.
Remember Zynga (ZNGA), GroupOn (GRPN), Pandora (P), LinkedIn (LNKD), even Alibaba (BABA), Momo (MOMO) and JiaYuan (DATE) IPO? or Twitter (TWTR) that never made a dime in profits.
Zoosk (ZSK) failed with its IPO, but others as Baihe and AshleyMadison are planning it!
Beware of them!
http://globaldatinginsights.com/23042015-chinese-online-dating-site-baihe-reportedly-planning-239m-ipo/
http://globaldatinginsights.com/23042015-ashley-madison-ceo-noel-biderman-speaks-on-decision-to-go-public/
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/double-buyout-offer-for-jiayuan.html

article at Vator "The private tech bubble is real, but does it matter?"
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/article-at-vator-private-tech-bubble-is.html

PAPER The influence of biological and personality traits on gratifications obtained through online dating websites

http://www.sciencedirect.com/science/article/pii/S0747563215001429

Unfortunately the paper is failed/biased because the Big Five normative personality test is obsolete, it has been proven as an incomplete and incorrect model of personality. 
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/about-article-work-wanted-ibm-watson.html

Please remember:
The next wave of innovation! 
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/06/the-next-wave-of-innovation.html
What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test. 

LIFEPROJECT METHOD: 100X better than eHarmony, not 100% better, 100 times better!

http://es.scribd.com/doc/223672375/LPMvEHARMONY-pdf 

PAPER Personality Traits Predict Music Taxonomy Preferences

http://www.cp.jku.at/people/schedl/Research/Publications/pdf/ferwerda_chi_2015.pdf


Unfortunately the paper is failed/biased because the Big Five normative personality test is obsolete, it has been proven as an incomplete and incorrect model of personality. 
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/about-article-work-wanted-ibm-watson.html

http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/hoax-alert-genetics-of-love-designing.html


Remember also
Auralist: Introducing Serendipity into Music Recommendation
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/02/auralist-introducing-serendipity-into.html

http://onlinedatingsoundbarrier.blogspot.com.ar/2011/05/new-and-fresh-paper-punch-to.html
and
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/improvement-of-matrix-factorization.html


The next wave of innovation! 
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/06/the-next-wave-of-innovation.html
What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test. 

The key to long-lasting romance is STRICT PERSONALITY SIMILARITY, but ... 
the only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing. 

LIFEPROJECT METHOD: 100X better than eHarmony, not 100% better, 100 times better!

http://es.scribd.com/doc/223672375/LPMvEHARMONY-pdf 

Alibaba (BABA) fined for price violations

http://vator.tv/news/2015-04-20-chinese-regulators-fine-alibaba-for-pricing-violations

For those who don't know, November 11th is what is known as "Single's Day" in China. It is supposed to serve as almost an anti-Valentine's Day, in which bachelors and bachelorettes get to celebrate being single.

Alibaba revealed that it was contacted by the Securities and Exchange Commission earlier this year after it came to light that the company had been talking to China's State Administration for Industry and Commerce regarding sales of counterfeit goods. The company failed to disclose this information on in its IPO prospectus prior to going public last year.


Please see:
Can not understand how an unprofitable Chinese online dating application Momo (MOMO) backed and managed by Alibaba (BABA) achieved its IPO in USA and it is valued over USD3 Billion last December 2014.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/momo-announces-unaudited-financial.html

White Paper Married, but Dating

White Paper Married, but Dating: The Rise of the Married Online Affair

http://www.prweb.com/releases/2015/04/prweb12643859.htm
http://www.mccanninvestigations.com/wp-content/uploads/2015/04/Married-But-Dating-Rise-of-Online-Affairs.pdf

Please see:
2 tips about Ashley Madison's "Ashley’s Angels" 
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/11/2-tips-about-ashley-madisons-ashleys.html

Ashley Madison: "The dispute began when Silva — who came to Toronto from Brazil — sued her former employer in 2012, alleging she seriously hurt her wrists and forearms typing up 1,000 "fake female profiles" over a few weeks for a new Portuguese-language version of the site." 
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/01/lawsuit-against-dating-site-for-married.html


Lawsuit against dating site for married people seeking affairs dismissed
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/01/lawsuit-against-dating-site-for-married.html

Security Problem Exposes User Information at Match ?

Perhaps nothing new!
http://arstechnica.com/security/2015/04/match-coms-http-only-login-page-puts-millions-of-passwords-at-risk/
http://globaldatinginsights.com/17042015-match-com-security-problem-exposes-user-information/

Several online dating sites, like PlentyOfFish and eHarmony HAD BEEN ALERTED IN ADVANCE, since 2009 about security holes, but they had not paid the attention it deserved.

http://onlinedatingsoundbarrier.blogspot.com.ar/2011/07/matchs-4th-july-incident.html

please see:
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/11/as-usual-eharmony-hacked-again.html

How Match + OkCupid Are Romancing Singles With Data + Content Marketing

http://www.business2community.com/brandviews/newscred/match-okcupid-romancing-singles-data-content-marketing-01207262

The key to long-lasting romance is STRICT PERSONALITY SIMILARITY, but ... 
the only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing. 

LIFEPROJECT METHOD: 100X better than eHarmony, not 100% better, 100 times better!

http://es.scribd.com/doc/223672375/LPMvEHARMONY-pdf 

article Google distorts search results, says EU

http://www.irishexaminer.com/ireland/google-distorts-search-results-says-eu-324183.html

The European Union has accused Google of cheating consumers and competitors by distorting Web search results to favour its own shopping service, after a five-year investigation that could change the rules for business online.

Please see:
USA FTC Chief Technologist Ashkan Soltani On Algorithmic Transparency And The Fight Against Biased Bots
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/usa-ftc-chief-technologist-ashkan.html

5 Apps and Sites That Can Kill Facebook

http://www.dailyfinance.com/2015/04/14/apps-sites-can-kill-facebook/

The next wave of innovation! 
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/06/the-next-wave-of-innovation.html
What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test. 

The key to long-lasting romance is STRICT PERSONALITY SIMILARITY, but ... 
the only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing. 

LIFEPROJECT METHOD: 100X better than eHarmony, not 100% better, 100 times better!

http://es.scribd.com/doc/223672375/LPMvEHARMONY-pdf 

Personality Judgments from Online Personal Advertisements

http://ubc-emotionlab.ca/wp-content/uploads/2011/12/Weidman-Cheng-Chisholm-Tracy-2015-Personal-Ads.pdf

Both sets of judges formed accurate impressions for extraversion, but not other traits.

Please see:

http://onlinedatingsoundbarrier.blogspot.com.ar/2010/05/traces-of-deception-in-online-dating.html

Article With online dating, you get what you pay for.

http://www.thecoast.ca/halifax/with-online-dating-you-get-what-you-pay-for/Content?oid=4592715

The key to long-lasting romance is STRICT PERSONALITY SIMILARITY, but ... 
the only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing. 

LIFEPROJECT METHOD: 100X better than eHarmony, not 100% better, 100 times better!

http://es.scribd.com/doc/223672375/LPMvEHARMONY-pdf 

News from Bumble. A dating app where women call the shots.

http://www.theguardian.com/technology/2015/apr/12/bumble-dating-app-women-call-shots-whitney-wolfe

Not sure if Bumble will take off, but it will be a big war between Tinder and Bumble.

Please see:
about Match Group spin-off
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/iaci-29march2015-report-about-match.html

Improvement of Matrix Factorization-based Recommender Systems Using Similar User Index

http://www.sersc.org/journals/IJSEIA/vol9_no3_2015/8.pdf

Please see:
PAPER Survey on Collaborative Filtering Technique in Recommendation System
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/paper-survey-on-collaborative-filtering.html


Similarity is a word that has different meanings for different persons or companies, it exactly depends on how mathematically is defined.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/paper-hybrid-personalized-recommender.html

In case you had not noticed, recommender systems are morphing to .......... compatibility matching engines, as the same used in the Online Dating Industry for years!
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/paper-collaborative-filtering-systems.html

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences).

If you want to be first in the "personalization arena" == Personality Based Recommender Systems, you should understand the ............ Online Dating Industry first of all!  
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/paper-evaluation-of-similarity-functions.html
 

USA FTC Chief Technologist Ashkan Soltani On Algorithmic Transparency And The Fight Against Biased Bots

http://www.ibtimes.com/ftc-chief-technologist-ashkan-soltani-algorithmic-transparency-fight-against-biased-1876177
In 2012, the Wall Street Journal published the results of an exhaustive investigation into the online pricing practices of Staples Inc. As it turned out, what customers were paying for office equipment was, in part, dependent upon where they lived. An algorithm built into the Staples website, the investigation revealed, was inadvertently giving discounted prices to customers who lived closer to rival stores, or rather penalizing those who lived farther away.

 When we’re using dating sites to find matches, some programmer decided to code an algorithm -- which information to show and not show. And the fact that we’re interacting with these algorithms: One, people might not know it, and two, it’s possible for them to be biased in some way.

Ashkan Soltani, who became chief technologist of the Federal Trade Commission in October, has made algorithmic transparency one of his stated goals. The agency is hiring researchers to test for biases in automated online services. 
 
-------------------------

The Online Dating Industry is selling elixirs, tonics, snake oil liniments and other patent medicine and performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created where any player can make any claim without any credentials.
I live in a South American country and I am really astonished to see how online daters in "1st World" countries are really victims of human experimentation. No actual online dating site  is "scientifically proven" because no one can prove its matching algorithm can match prospective partners who will have more stable and satisfying relationships -and very low divorce rates- than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper for the majority (over 90%) of its members.   

The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%). In the same range as searching by your own. It needs to reduce the false positives problem and big data dating IS NOT the key to long-lasting romance.  
Online dating sites using the Big Five model could be considered obsolete sites, because the Big Five model has been proven as "an incorrect and incomplete model of personality"
  
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY, but ...
the only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing. 

Please see:
Proof of FRAUD from eHarmony 
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/proof-of-fraud-from-eharmony.html

article: Dr Love: Biological anthropologist Helen Fisher  
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/02/article-dr-love-biological.html

USA DOJ Announces Criminal Charge Against Toyota Motor Corporation
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/03/usa-doj-announces-criminal-charge.html
 

The Surprising Way Most People Meet Their Partners  http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/the-surprising-way-most-people-meet.html

article "Critics challenge the 'science’ behind online dating"
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/article-critics-challenge-science.html

It is not mobile, it is multi-platform. comScore reports

France Digital Market Overview, Q1 2015
52% of the digital media population in France access the internet from both desktop and mobile devices.

http://www.comscore.com/esl/Insights/Presentations-and-Whitepapers/2015/France-Digital-Market-Overview-Q1-2015
www.comscore.com/esl/layout/set/popup/content/download/28809/1477733/version/1/file/Digital-Market-Overview-FR-Q1-2015.pdf

UK Digital Market Overview February 2015
In February 2015, 47.6 million UK users accessed the internet via their desktop, smartphone and tablet devices
http://www.comscore.com/esl/Insights/Presentations-and-Whitepapers/2015/UK-Digital-Market-Overview-February-2015
www.comscore.com/esl/layout/set/popup/content/download/29163/1488833/version/1/file/UK-Digital-Market-Overview-February-2015.pdf

Please see:
U.S.A. Digital Future in Focus 2015 (comScore Report)
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/usa-digital-future-in-focus-2015.html

Double the Buyout Offer for Jiayuan ?

http://www.streetinsider.com/SI+Newswire/Double+the+Buyout+Offer+for+Chinas+Top+Online+Dating+Site%3A+Heng+Ren+Investments/10443285.html

Jiayuan Establishes Special Committee To Evaluate "Going Private" Proposal
http://www.onlinepersonalswatch.com/news/2015/03/jiayuancom-establishes-special-committee-to-evaluate-going-private-proposal-.html

Jiayuan International (DATE) Q4 2014 and FY 2014 Results 
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/jiayuan-international-date-q4-2014-and.html

OVER 133 Million INACTIVE profiles at Chinese site Jiayuan! 
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/02/over-133-million-inactive-profiles-at.html

Mark Pincus returns as Zynga CEO

 http://vator.tv/news/2015-04-08-hes-baaaaaack-mark-pincus-returns-as-zynga-ceo
Quite similar when Dr. Neil Clark Warren returned as CEO of eHarmony after former Zynga executive Jeremy Verba was dismissed.
The CEO of Zynga should innovate or die.

Most probably Zynga is a sinking ship.

Zynga Q1 2014 net loss of USD61 million ? 
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/04/zynga-q1-2014-net-loss-of-usd61-million.html

about article "Work Wanted: IBM Watson program offers personality insights to employees"

http://jacksonville.com/news/metro/2015-04-08/story/work-wanted-ibm-watson-program-offers-personality-insights-employees

"The analysis is based on the “Big 5” personality traits used by social scientists: openness, conscientiousness, extraversion, agreeableness, and neuroticism. It also provides information on a range of emotions, such as fiery, immoderate, melancholy and prone to stress. Finally, Watson adds on needs this individual may have, such as challenge, closeness, harmony, liberty and love. Presumably, if you want to connect on an emotional level with a customer, to recruit or sell to someone, you could craft messages that speak the right language. "
http://www.ibm.com/smarterplanet/us/en/ibmwatson/what-is-watson.html
https://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/doc/personality-insights/models.shtml
https://watson-um-demo.mybluemix.net/

Unfortunately the Big Five normative personality test is obsolete, it has been proven as an incomplete and incorrect model of personality. The HEXACO (a.k.a. Big Six) is another oversimplification. 

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users. They need to calculate personality similarity between users but there are different formulas to calculate similarity.

In case you did not notice, recommender systems are morphing to compatibility matching engines, as the same used in the Online Dating Industry for years, with low success rates!!! because they mostly use the Big 5 to assess personality and the Pearson correlation coefficient to calculate similarity.
Please remember: Personality traits are highly stable in persons over 25 years old to 45 years old.

Online Dating sites OFFERING COMPATIBILITY MATCHING METHODS BASED ON PERSONALITY SIMILARITY have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF5 normative personality test instead.
The same applies for Personality Based Recommender Systems.


Please read also:
IBM will analyze Twitter data and turn it into something actionable for the enterprise. http://vator.tv/news/2014-10-29-twitter-teams-with-ibm-for-business-analytics

IBM Deciphers Personality Types From 200 Tweets ?
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/11/ibm-deciphers-personality-types-from.html

PAPER System U: Automatically Deriving Personality Traits from Social Media for People Recommendation
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/10/paper-system-u-automatically-deriving.html

PersonalityML.
Personality markup language (PersonalityML) has the aim of standardize and help to disseminate and share the use of users’ personality information across applications that take human psychological aspects into account in the computer decision making process.
http://personalityresearch.ufs.br/en/products/softwares/personalityml
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/12/about-new-markup-language-called.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/paper-development-of-group-recommender.html

What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
If you want to be first in the "personalization arena" == Personality Based Recommender Systems, you should understand HOW TO INNOVATE in the ............ Online Dating Industry first of all!