AshleyMadison apparently ran a Twitter spam operation designed to send 100,000 tweets a month

http://uk.businessinsider.com/ashley-madison-twitter-spam-twitply-bhatia-biderman-2012-2015-9
http://thenextweb.com/insider/2015/09/14/ashley-madison-reportedly-planned-to-send-100000-spammy-tweets-a-month-and-failed/

AshleyMadison Scandal: Science Reveals 2 Main Reasons People Cheat
http://www.livescience.com/52162-ashley-madison-why-people-cheat.html

Were AshleyMadison IPO “Plans” Real? Here's What Leaked Emails Reveal
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/09/were-ashleymadison-ipo-plans-real-heres.html