Match goes for Generation X, 30 - 50 years old users = "named: traditionals".

http://expansion.mx/tecnologia/2016/09/06/matchcom-ya-tiene-a-los-millenials-ahora-quiere-ligarse-a-sus-papas
in Mexico and other LATAM countries.

Generation X (commonly abbreviated to Gen X) is the generational cohort following the baby boomers.

Match app intended for 30+ years old users.
Tinder app in Mexico, 85% are users in the range 18 to 24 years old.
There are some cannibalization risks between Match app and Tinder app.

New Match Mexico Android app in direct competition with Tinder SOON!
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/new-match-mexico-android-app-in-direct.html

New Match LATAM app in direct competition with Tinder!
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/new-match-latam-app-in-direct.html

This is part of
Online Dating Spanish "war" in Mexico
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/06/online-dating-spanish-war-in-mexico.html
involving several Online Dating Companies! 

Also 2 online gaming companies plan to enter the Online Dating Market soon with casual dating proposals.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/indian-based-online-gaming-company-that.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/still-waiting-etermax-owner-of-trivia.html

The Match Group had been doing all wrong, acquiring rotten companies to show illusory success to its investors.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/07/article-wall-street-swipes-left-for.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/07/mtch-match-group-q2-2016.html
 
ALERT Hacktivist collective The Impact Team could be targeting Twitter, Facebook and other giant sites
Like Match Group?
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/08/alert-hacktivist-collective-impact-team.html

WSJ article: Dating-Website Users Fall Prey to Fake Profiles
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/08/wsj-article-dating-website-users-fall.html

articles about: Florida dad killed after PlentyOfFish (POF) robbery set up
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/08/articles-about-florida-dad-killed-after.html

Be alerted USA FTC goes for Match Group, perhaps no more automatic rebilling clause soon!  
The Match Group is not going to innovate and revolutionize the Online Dating Industry in the next years.