Match is adding video features in dating profiles.

http://mashable.com/2017/06/21/match-stories-video-dating-profile/

Badoo is in war with Zoosk and Badoo backed Bumble to fight and destroy Tinder.
Tinder is in big war with Badoo, and can not outperform it.
The mission of Tinder was to kill Badoo, but it seems Tinder is killing Match.
It seems there is an internal war between Tinder and Match App.
If Tinder is cannibalizing Match and Match Group now wants to promote more Match App and not much Tinder because Tinder is not monetizing as expected?
 
TC article: Bumble is launching video stories
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/tc-article-bumble-is-launching-video.html

Snap Interactive (STVI) Announces Proposed Merger With Group Video Chat Platform Paltalk
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/08/snap-interactive-stvi-announces.html

Tinder copycatted Badoo. Zoosk copycats Tinder with Lively.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/07/tinder-copycatted-badoo-zoosk-copycats.html

Video is now a focus for Tinder. / Match Group.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/04/video-is-now-focus-for-tinder-match.html
CNET article: Match is using geolocation technology to help you find the guy or girl next door.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/cnet-article-match-is-using-geolocation.html
Match Group Q1 2017, Revenue flat, ARPU flat, Match in decadence
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/match-group-q1-2017-revenue-flat-arpu.html
Match Group Launches New Dating Brand for Singles 50 and Over in Europe
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/06/match-group-launches-new-dating-brand.html

The Match Group is only a collection of old and obsolete online dating sites: Match, Meetic, Chemistry, OkCupid, LoveScout24 (FriendScout24), OurTime, HowAboutWe, PlentyOfFish and many more and all of them are past their primes, reached operating ceiling and they are in decadence.  
  

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Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
 
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html