Singles in America: Match Releases Largest Study on U.S. Single Population for Eighth Year

http://www.singlesinamerica.com/2018/
http://ir.mtch.com/news-releases/news-release-details/singles-america-match-releases-largest-study-us-single-0

Same Rubbish as every year, no scientific research, no innovation for the Online Dating Industry.

Singles in USA: Match Releases 7th annual Largest Study on U.S. Single Population
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/singles-in-usa-match-releases-7th.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/02/matchs-6th-annual-singles-in-us-america.html

Match UK to help women find a partner through 'natural male odours' ?
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/02/match-uk-to-help-women-find-partner.html



The key to long-lasting romance; COMPATIBILITY is: STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"

All other proposals are NOISE and perform as placebo.