"Facebook gets into dating, but there’s little scientific evidence online personality matching works"

https://theconversation.com/facebook-gets-into-dating-but-theres-little-scientific-evidence-online-personality-matching-works-95935

Facebook is taking on Tinder with new dating features
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/05/facebook-is-taking-on-tinder-with-new.html


Please remember: the Chemistry personality test designed by Dr. Helen Fisher during 2004 is IPSATIVE, and not NORMATIVE.
It is only useful for entertainment purposes.
IPSATIVE TESTS ARE OBSOLETE SINCE YEARS.
 
The Five Factor Model aka Big Five normative test used by eHarmony and its copycats, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Now it is a HOAX, a FRAUD to use it (year 2018) 
The same for eDarling and EliteSingles/SilverSingles sites!
 
“Top 45 Top Scientific Papers For The Online Dating Industry”
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/02/top-45-scientific-papers-for-online.html
http://www.onlinepersonalswatch.com/internetdatingscience/2012/02/top-45-top-scientific-papers-for-the-online-dating-industry.html

The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy.
Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment, and not meet other people with similar interests or political views.
At the paper  "Perceptions of Ideal and Former Partners' Personality and Similarity" 
The authors had written
".... mismatches in personality are a frequently mentioned cause for relationship break-up. If former partners indeed have dissimilar personalities, our findings underline how difficult it is for many people to select a mate with a similar personality, or, alternatively, how little value individuals put on finding a similar partner in terms of personality.
The present study's results, as well as the results found in previous studies (e.g., Eastwick & Finkel, 2008), may be used to educate people, especially singles, about what really matters in long-term relationships, for instance, similarity in personality, instead of complementarity."
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/05/big-punch-to-behavioural-recommender.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/07/two-papers-debunking-behavioural.html

Please see also:
"Only the congruent survive - Personality similarities in couples. Personality and Individual Differences"
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/04/paper-partnership-longevity-and.html
"Partnership longevity and personality congruence in couples"
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/04/only-congruent-survive-personality.html
Breaking "the online dating sound barrier" is to achieve at least:
3 most compatible persons in a 100,000 persons database.
12 most compatible persons in a 1,000,000 persons database.
48 most compatible persons in a 10,000,000 persons database.
100 times better than Compatibility Matching Algorithms used by actual online dating sites!

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry. 
 

Lack Of Innovation and Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

 
 
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html