about article Does Facebook know enough about us to play cupid?

https://thenextweb.com/contributors/2018/06/23/does-facebook-know-enough-about-us-to-play-cupid/

If The Future Of Dating "Hinge" On Facebook
http://onlinedatingsoundbarrier.blogspot.com/2018/06/if-future-of-dating-hinge-on-facebook.html

"Facebook gets into dating, but there’s little scientific evidence online personality matching works"
http://onlinedatingsoundbarrier.blogspot.com/2018/05/facebook-gets-into-dating-but-theres.html
 
“Top 45 Top Scientific Papers For The Online Dating Industry”
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/02/top-45-scientific-papers-for-online.html
http://www.onlinepersonalswatch.com/internetdatingscience/2012/02/top-45-top-scientific-papers-for-the-online-dating-industry.html

Please remember: Personality traits are highly stable in persons over 25 years old to 45 years old. 

The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests or political views". 

Which is the RIGHT approach to innovate in the Online Dating Industry == 16PF5 test or similar to assess personality traits and a new method to calculate similarity between quantized patterns.
Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF5 test instead and another method to calculate similarity.

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.

The Online Dating Industry needs INNOVATIONS, not more bells and whistles.
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/01/mistakes-at-behavioral-economics-of.html

The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy.
Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment, and not meet other people with similar interests or political views.
At the paper  "Perceptions of Ideal and Former Partners' Personality and Similarity" 
The authors had written
".... mismatches in personality are a frequently mentioned cause for relationship break-up. If former partners indeed have dissimilar personalities, our findings underline how difficult it is for many people to select a mate with a similar personality, or, alternatively, how little value individuals put on finding a similar partner in terms of personality.
The present study's results, as well as the results found in previous studies (e.g., Eastwick & Finkel, 2008), may be used to educate people, especially singles, about what really matters in long-term relationships, for instance, similarity in personality, instead of complementarity."
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/05/big-punch-to-behavioural-recommender.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/07/two-papers-debunking-behavioural.html


 The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html