Monday, August 5, 2019

The Match Group CEO: Article Covering Online Dating Innovation?

https://www.globaldatinginsights.com/news/mandy-ginsberg-pens-article-covering-online-dating-innovation/

Funny! Ridiculous!

Singles in America 2019: Match Releases Largest Study on U.S. Single Population
https://onlinedatingsoundbarrier.blogspot.com/2019/07/singles-in-america-2019-match-releases.html

Tinder’s former marketing chief sues Match
http://onlinedatingsoundbarrier.blogspot.com/2019/08/tinders-former-marketing-chief-sues.html


The Online Dating Industry needs INNOVATIONS, not more bells and whistles.
Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
 
The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy.
The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests or political views".  

FUNNY: IDEA's Project 0d8 Helps Dating Services Improve
https://onlinedatingsoundbarrier.blogspot.com/2019/07/funny-ideas-project-0d8-helps-dating.html
Improvement is not innovation!
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/01/mistakes-at-behavioral-economics-of.html

Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF6 test instead and another method to calculate similarity.

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF6 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.

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