Spark Networks' Q3 Results

 

Net loss was USD10.7M
https://www.onlinepersonalswatch.com/news/2022/11/spark-networks-q3-results-with-continued-subscriber-growth-for-zoosk-and-focus-on-profitability.html
https://www.spark.net/news-media/press-releases/detail/267/spark-networks-reports-third-quarter-2022-results-with

Spark Networks Q2’22 Financials
https://onlinedatingsoundbarrier.blogspot.com/2022/08/spark-networks-q222-financials.html

Bumble Q3 2022 earnings / total debt was USD 626.0 Million

 

https://ir.bumble.com/static-files/edb0457c-c604-47dc-a86d-d84fe1656a6a
https://ir.bumble.com/static-files/30913c6c-d518-45a1-a19c-3ea3393ab3ef
https://ir.bumble.com/news-releases/news-release-details/bumble-inc-announces-third-quarter-2022-results

Balance Sheet:
As of September 30, 2022, total cash and cash equivalents were USD 365.1 Million and total debt was USD 626.0 Million.

article: Bumble fumbles 17% as revenue results, forecast stumble
https://seekingalpha.com/news/3905090-bumble-stumbles-17-as-revenue-results-forecast-disappoint


SA article: Bumble Reaches Operating Breakeven But Growth Risks Rise
https://onlinedatingsoundbarrier.blogspot.com/2022/07/sa-article-bumble-reaches-operating.html

Bumble Inc. (BMBL) Q1 2022 Results / total debt was USD 622.3 Million.
https://onlinedatingsoundbarrier.blogspot.com/2022/05/bumble-inc-bmbl-q1-2022-results-total.html

TC article: Bumble is testing a speed-dating feature
https://onlinedatingsoundbarrier.blogspot.com/2022/10/tc-article-bumble-is-testing-speed.html

article: Bumble Sued by Fund Over Stock Sale Amid Undisclosed User Drop
https://onlinedatingsoundbarrier.blogspot.com/2022/09/article-bumble-sued-by-fund-over-stock.html

article: Do Dating Apps' Algorithms Really Expand our Match Pool?

 

https://gizmodo.com/tinder-hinge-dating-apps-algorithm-equality-machine-1849745767

In "The Equality Machine," an author and law professor examines the influence of algorithmic matching on the "meat market" of human companionship.
https://www.publicaffairsbooks.com/titles/orly-lobel/the-equality-machine/9781541774735/


PAPER: Serendipity in Recommender Systems Beyond the Algorithm: A Feature Repository and Experimental Design
https://onlinedatingsoundbarrier.blogspot.com/2022/10/paper-serendipity-in-recommender.html

Researchers sharpen Cupid's aim on dating apps with new algorithm ???
https://onlinedatingsoundbarrier.blogspot.com/2022/06/researchers-sharpen-cupids-aim-on.html

article: Should people trust algorithms with their love life?
https://onlinedatingsoundbarrier.blogspot.com/2021/12/article-should-people-trust-algorithms.html

MTCH Q3 2022 results

https://s22.q4cdn.com/279430125/files/doc_financials/2022/q3/Earnings-Letter-Q3-2022-vF.pdf
https://seekingalpha.com/news/3899081-match-group-gaap-eps-of-0_44-in-line-revenue-of-809_55m-beats-15_06m

USD 3.9 Billion of long-term debt


MTCH Q2 2022 financials
https://onlinedatingsoundbarrier.blogspot.com/2022/08/mtch-q2-2022-financials.html

TC article: Bumble is testing a speed-dating feature

 

https://techcrunch.com/2022/10/03/bumble-is-testing-a-speed-dating-feature-where-users-chat-before-matching/


Two papers debunking speeddating for serious dating
https://onlinedatingsoundbarrier.blogspot.com/2011/01/two-papers-debunking-speeddating-for.html

article: Facebook Dating (MAY 2018) Was Set To Take Over The Market – Instead It Was Dead In The Water
https://onlinedatingsoundbarrier.blogspot.com/2022/05/article-facebook-dating-may-2018-was.html

January 20, 2022: Meta (Facebook) shuts down its video speed-dating service, Sparked
https://onlinedatingsoundbarrier.blogspot.com/2022/01/january-20-2022-meta-facebook-shuts.html

Personality and speed daters
https://onlinedatingsoundbarrier.blogspot.com/2010/03/personality-correlates-of-different.html

PAPER: Serendipity in Recommender Systems Beyond the Algorithm:

A Feature Repository and Experimental Design
http://ceur-ws.org/Vol-3222/paper4.pdf

Auralist: Introducing Serendipity into Music Recommendation
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/02/auralist-introducing-serendipity-into.html

 

PAPER: MATCHING THEORY-BASED RECOMMENDER SYSTEMS IN ONLINE DATING
https://onlinedatingsoundbarrier.blogspot.com/2022/08/paper-matching-theory-based-recommender.html
 

article: Bumble Sued by Fund Over Stock Sale Amid Undisclosed User Drop

 

https://news.bloomberglaw.com/esg/bumble-sued-by-fund-over-stock-sale-amid-undisclosed-user-drop

article about: Bumble, Founder, Blackstone Sued Over Dual-Class Stock Structure
https://onlinedatingsoundbarrier.blogspot.com/2022/09/article-about-bumble-founder-blackstone.html

article about: Bumble, Founder, Blackstone Sued Over Dual-Class Stock Structure

 

https://news.bloomberglaw.com/class-action/bumble-founder-blackstone-sued-over-dual-class-stock-structure
https://www.law360.com/articles/1531398/bumble-sued-in-del-over-extra-share-voting-rights


article about: Dating App False Ad Class Action Against Bumble Shifts to Arbitration
https://onlinedatingsoundbarrier.blogspot.com/2022/09/article-about-dating-app-false-ad-class.html

article about: Dating App False Ad Class Action Against Bumble Shifts to Arbitration

 

https://lawstreetmedia.com/news/dating-app-false-ad-class-action-against-bumble-shifts-to-arbitration/

Bumble Q2 2022
https://onlinedatingsoundbarrier.blogspot.com/2022/08/bumble-q2-2022.html

 

Dannon's Activia, DanActive health claims draw USD21M fine.
https://onlinedatingsoundbarrier.blogspot.com/2010/12/dannons-activia-danactive-health-claims.html

Billionaire Barry Diller Cut Final Ties With Tinder

 

 

 

Sold All His Match Group Shares For USD 1.9 Billion
https://www.forbes.com/sites/jemimamcevoy/2022/09/01/billionaire-barry-diller-severs-final-ties-with-tinder-sells-all-his-match-group-shares-for-19-billion/

Diller And Match Group Beat Delaware Suit Contesting USD 30 Billion Spinoff
https://www.law360.com/articles/1526784/-diller-and-match-group-beat-del-suit-contesting-30b-spinoff

PAPER: MATCHING THEORY-BASED RECOMMENDER SYSTEMS IN ONLINE DATING

 

 

https://arxiv.org/pdf/2208.11384.pdf

summary of recommender systems  Wednesday, November 24, 2010
https://onlinedatingsoundbarrier.blogspot.com/2010/11/summary-of-recommender-systems.html

RecSys 2021 15th ACM Conference on Recommender Systems
https://onlinedatingsoundbarrier.blogspot.com/2021/09/recsys-2021-15th-acm-conference-on.html

 

 

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
https://onlinedatingsoundbarrier.blogspot.com/2019/05/paper-beyond-personalization-research.html
 
That is the only way to improve recommender systems, to include the personality traits of their users.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/paper-comparative-study-of-people-to_14.html  

They need to calculate personality similarity between users but there are different formulas to calculate similarity.

In case you did not notice: Recommender systems are morphing to compatibility matching engines, as the same used in the Online Dating Industry for years, with low success rates until now because they mostly use the Big Five model to assess personality and the Pearson correlation coefficient to calculate similarity.
Please remember: Personality traits are highly stable in persons over 25 years old to 45 years old. 

The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests or political views".  

Which is the RIGHT approach to innovate in the Personality Based Recommender Systems Arena? 
The same approach to innovate in the Online Dating Industry == 16PF6 test or similar to assess personality traits and a new method to calculate similarity between quantized patterns.
 
Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF6 test instead and another method to calculate similarity.

Breaking "the online dating sound barrier" is to achieve at least:
3 most compatible persons in a 100,000 persons database.
12 most compatible persons in a 1,000,000 persons database.
48 most compatible persons in a 10,000,000 persons database.
100 times better than Compatibility Matching Algorithms used by actual online dating sites!
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.

Without offering the NORMATIVE 16PF6 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.  

 

Bumble Q2 2022

 

https://seekingalpha.com/article/4532753-bumble-inc-bmbl-ceo-whitney-wolfe-herd-on-q2-2022-results-earnings-call-transcript?
https://ir.bumble.com/news-releases/news-release-details/bumble-inc-announces-second-quarter-2022-results
https://ir.bumble.com/static-files/da0d834d-7201-467f-a85b-a560aa97be37
https://ir.bumble.com/static-files/b61b8464-28e5-45b0-abcd-8fe99d5bb6be

As of June 30, 2022, total cash and cash equivalents were USD 334.6 Million and total debt was USD 621.6 Million.

Bumble Inc. (BMBL) Q1 2022 Results / total debt was USD 622.3 Million.
https://onlinedatingsoundbarrier.blogspot.com/2022/05/bumble-inc-bmbl-q1-2022-results-total.html

SA article: Bumble Reaches Operating Breakeven But Growth Risks Rise
https://onlinedatingsoundbarrier.blogspot.com/2022/07/sa-article-bumble-reaches-operating.html

Spark Networks Q2’22 Financials

https://www.globaldatinginsights.com/news/spark-networks-announces-q222-financial-results/

Second Quarter 2022 Financial Results

    Revenue was USD 48.0 Million.
    Net loss was USD 8.8 Million.
 

https://www.spark.net/news-releases/news-release-details/spark-networks-reports-second-quarter-2022-results-continued

SA article: How Does Spark Networks 'Match' Up?
https://onlinedatingsoundbarrier.blogspot.com/2022/06/sa-article-how-does-spark-networks.html

Spark Networks (NASDAQ:LOV) reports Q1 2022 results
https://onlinedatingsoundbarrier.blogspot.com/2022/05/spark-networks-nasdaqlov-reports-q1.html

MTCH Q2 2022 financials

 

 

https://s22.q4cdn.com/279430125/files/doc_financials/2022/q2/Earnings-Letter-Q2-2022-vF.pdf
Match Group GAAP EPS of -USD0.11, revenue of USD794.51M misses by USD10.97M
https://seekingalpha.com/news/3865312-match-group-gaap-eps-of-011-revenue-of-79451m-misses-by-1097m
https://seekingalpha.com/news/3865256-match-group-slides-21-amid-revenue-miss-downbeat-forecast-for-second-half

MTCH Q1 2022 financials
https://onlinedatingsoundbarrier.blogspot.com/2022/05/mtch-q1-2022-financials.html

SA article: J.P. Morgan cuts online dating estimates on macro issues, but stays positive

 

https://seekingalpha.com/news/3858238-jp-morgan-cuts-online-dating-estimates-on-macro-issues-but-stays-positive


WSJ article: Online Dating Is Great—for Investors. For Customers, It’s Complicated.
https://onlinedatingsoundbarrier.blogspot.com/2022/07/wsj-article-online-dating-is-greatfor.html

WSJ article: Online Dating Is Great—for Investors. For Customers, It’s Complicated.

 

 

https://www.wsj.com/articles/online-dating-investing-match-tinder-bumble-11657890982

OPW ARTICLE: People Are Dating All Wrong, According to Data Science
https://onlinedatingsoundbarrier.blogspot.com/2022/07/opw-article-people-are-dating-all-wrong.html

 

 

Google is countersuing Match in an effort to kick its dating apps off the Google Play store.

 

https://gizmodo.com/google-tinder-match-group-okcupid-dating-apps-1849170406


REUTERS article about MTCH versus USA FTC
https://onlinedatingsoundbarrier.blogspot.com/2022/07/reuters-article-about-mtch-versus-usa.html

OPW ARTICLE: People Are Dating All Wrong, According to Data Science

 

https://www.onlinepersonalswatch.com/news/2022/07/people-are-dating-all-wrong-according-to-data-science.html

compatibility == STRICT PERSONALITY SIMILARITY
https://onlinedatingsoundbarrier.blogspot.com/2021/04/compatibility-strict-personality.html

Researchers sharpen Cupid's aim on dating apps with new algorithm ???
https://onlinedatingsoundbarrier.blogspot.com/2022/06/researchers-sharpen-cupids-aim-on.html
 

SA article: Bumble Reaches Operating Breakeven But Growth Risks Rise

 

https://seekingalpha.com/article/4522046-bumble-reaches-operating-breakeven-but-growth-risks-rise

Bumble Inc. (BMBL) Q1 2022 Results / total debt was USD 622.3 Million.
https://onlinedatingsoundbarrier.blogspot.com/2022/05/bumble-inc-bmbl-q1-2022-results-total.html

REUTERS article about MTCH versus USA FTC

 

https://www.reuters.com/legal/litigation/pssst-matchcom-does-not-want-you-know-about-this-ftc-case-2022-07-06/

(Reuters) - The online dating company Match Group Inc really, really does not want anyone to know that it’s in a big fight with the U.S. Federal Trade Commission over the FTC’s investigation of a Match subsidiary that allegedly shared users’ photos with a facial recognition company.

article: Match Faces Probe Over Dating Photos’ Alleged Use in Database
https://onlinedatingsoundbarrier.blogspot.com/2022/06/article-match-faces-probe-over-dating.html

Researchers sharpen Cupid's aim on dating apps with new algorithm ???

 

https://techxplore.com/news/2022-06-sharpen-cupid-aim-dating-apps.html
"A new algorithm proposed by a University of Texas at Dallas researcher and his colleagues could help dating app users find the perfect mate. "

find the perfect mate?  "Mr Right or Ms Right" or "the one" or "your soulmate" or a "perfectmatch" does not exist! It will only exist a pool of compatible persons, no more than that.
No online dating site can promise you to find you "Mr Right or Ms Right"  or "the one" or "your soulmate" or a "perfectmatch".
Moreover the person you are looking for does not exist or if it exist, he/she does not want to meet you because your are not compatible.

Finally the perfect dating algorithm? Of course NOT, Big Five test is OBSOLETE.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/02/finally-perfect-dating-algorithm-of.html 

 
PAPER: Couple Simulation: A Novel Approach for Evaluating Models of Human Mate Choice
https://onlinedatingsoundbarrier.blogspot.com/2021/03/paper-couple-simulation-novel-approach.html 

 

 

The Online Dating Industry needs INNOVATIONS, not more bells and whistles.
Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
 
The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy. The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests or political views".  

Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF6 test instead and another method to calculate similarity.

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.

Breaking "the online dating sound barrier" is to achieve at least:
3 most compatible persons in a 100,000 persons database.
12 most compatible persons in a 1,000,000 persons database.
48 most compatible persons in a 10,000,000 persons database.
100 times better than Compatibility Matching Algorithms used by actual online dating sites!
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.

 

Without offering the NORMATIVE 16PF6 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.  

SA article: How Does Spark Networks 'Match' Up?

 

https://seekingalpha.com/article/4516368-how-does-spark-networks-match-up

Spark Networks (NASDAQ:LOV) reports Q1 2022 results
https://onlinedatingsoundbarrier.blogspot.com/2022/05/spark-networks-nasdaqlov-reports-q1.html

article: Match Faces Probe Over Dating Photos’ Alleged Use in Database

 

https://news.bloomberglaw.com/tech-and-telecom-law/match-faces-probe-over-dating-photos-alleged-use-in-database
Online dating company Match Group Inc. is under pressure from the (USA) Federal Trade Commission to cooperate with an investigation into whether its OkCupid app illegally shared data with a facial recognition company.

MTCH Avoids USD844 Million in USA FTC Claims on Judge’s Ruling
https://onlinedatingsoundbarrier.blogspot.com/2022/03/mtch-avoids-usd844-million-in-usa-ftc.html

 
OKCupid Debuts New Matching System For Online Dating ???
https://onlinedatingsoundbarrier.blogspot.com/2020/07/okcupid-debuts-new-matching-system-for.html

OKCupid denies a data breach
https://onlinedatingsoundbarrier.blogspot.com/2019/02/okcupid-denies-data-breach.html

article: Facebook Dating (MAY 2018) Was Set To Take Over The Market – Instead It Was Dead In The Water

 

https://techfinancials.co.za/2022/05/19/facebook-dating-was-set-to-take-over-the-market-instead-it-was-dead-in-the-water/

January 20, 2022: Meta (Facebook) shuts down its video speed-dating service, Sparked
https://onlinedatingsoundbarrier.blogspot.com/2022/01/january-20-2022-meta-facebook-shuts.html

Facebook Dating coming to the U.S. at end 2019
https://onlinedatingsoundbarrier.blogspot.com/2019/04/facebook-dating-coming-to-us-at-end-2019.html

 

WSJ article: Match, Bumble Fight the Ick

Investor wariness of subscription tech services has extended to dating apps. Match and Bumble want to change that.
https://www.wsj.com/articles/match-bumble-fight-the-ick-11652351401

Bumble Inc. (BMBL) Q1 2022 Results / total debt was USD 622.3 Million.
https://onlinedatingsoundbarrier.blogspot.com/2022/05/bumble-inc-bmbl-q1-2022-results-total.html

Spark Networks (NASDAQ:LOV) reports Q1 2022 results
https://onlinedatingsoundbarrier.blogspot.com/2022/05/spark-networks-nasdaqlov-reports-q1.html

BBC article: "Why people behave badly on dating apps"
https://onlinedatingsoundbarrier.blogspot.com/2022/05/bbc-article-why-people-behave-badly-on.html

SA article: Match Group: With Domestic Paid Users Declining, This Company Offers More Risk Than Reward
https://onlinedatingsoundbarrier.blogspot.com/2022/05/sa-article-match-group-with-domestic.html

MTCH Q1 2022 financials
https://onlinedatingsoundbarrier.blogspot.com/2022/05/mtch-q1-2022-financials.html

 

The Online Dating Industry needs INNOVATIONS, not more bells and whistles.
Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
 
The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy. The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests or political views".  

Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF6 test instead and another method to calculate similarity.

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF6 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.  

 

Bumble Inc. (BMBL) Q1 2022 Results / total debt was USD 622.3 Million.

 

https://www.globenewswire.com/news-release/2022/05/11/2441252/0/en/Bumble-Inc-Announces-First-Quarter-2022-Results.html

Bumble Inc. (BMBL) CEO on Q1 2022 Results - Earnings Call Transcript
https://seekingalpha.com/article/4510342-bumble-inc-bmbl-ceo-whitney-wolfe-herd-on-q1-2022-results-earnings-call-transcript


Bumble Inc. Announces Q4 and Full Year 2021 Results
https://onlinedatingsoundbarrier.blogspot.com/2022/03/bumble-inc-announces-q4-and-full-year.html

Spark Networks (NASDAQ:LOV) reports Q1 2022 results

 

https://seekingalpha.com/news/3835360-spark-networks-reports-q1-results
https://seekingalpha.com/pr/18784850-strong-execution-in-first-quarter-2022-leads-spark-networks-to-reiterate-expected-revenue
https://www.spark.net/news-releases/news-release-details/strong-execution-first-quarter-2022-leads-spark-networks

Spark Networks Reports Q4 and Full Year 2021 Financial Results
https://onlinedatingsoundbarrier.blogspot.com/2022/03/spark-networks-reports-q4-and-full-year.html

BBC article: "Why people behave badly on dating apps"

 

https://www.bbc.com/worklife/article/20220505-why-people-behave-badly-on-dating-apps

MTCH Avoids USD844 Million in USA FTC Claims on Judge’s Ruling
https://onlinedatingsoundbarrier.blogspot.com/2022/03/mtch-avoids-usd844-million-in-usa-ftc.html

From iDate2004 to iDate2013 / FINAL CONCLUSIONS
https://onlinedatingsoundbarrier.blogspot.com/2013/01/from-idate2004-to-idate2013-final.html

article: Why the VC Missed Out on Gaming and Online Dating
https://onlinedatingsoundbarrier.blogspot.com/2022/03/article-why-vc-missed-out-on-gaming-and.html

 

The Online Dating Industry needs INNOVATIONS, not more bells and whistles.
Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
 
The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy. The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests or political views".  

Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF6 test instead and another method to calculate similarity.

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF6 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.