WSJ article: Match, Bumble Fight the Ick

Investor wariness of subscription tech services has extended to dating apps. Match and Bumble want to change that.
https://www.wsj.com/articles/match-bumble-fight-the-ick-11652351401

Bumble Inc. (BMBL) Q1 2022 Results / total debt was USD 622.3 Million.
https://onlinedatingsoundbarrier.blogspot.com/2022/05/bumble-inc-bmbl-q1-2022-results-total.html

Spark Networks (NASDAQ:LOV) reports Q1 2022 results
https://onlinedatingsoundbarrier.blogspot.com/2022/05/spark-networks-nasdaqlov-reports-q1.html

BBC article: "Why people behave badly on dating apps"
https://onlinedatingsoundbarrier.blogspot.com/2022/05/bbc-article-why-people-behave-badly-on.html

SA article: Match Group: With Domestic Paid Users Declining, This Company Offers More Risk Than Reward
https://onlinedatingsoundbarrier.blogspot.com/2022/05/sa-article-match-group-with-domestic.html

MTCH Q1 2022 financials
https://onlinedatingsoundbarrier.blogspot.com/2022/05/mtch-q1-2022-financials.html

 

The Online Dating Industry needs INNOVATIONS, not more bells and whistles.
Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
 
The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy. The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests or political views".  

Online Dating sites have very big databases, in the range of 20,000,000 (twenty million) profiles, so the Big Five model or the HEXACO model are not enough for predictive purposes. That is why I suggest the 16PF6 test instead and another method to calculate similarity.

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF6 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.