The new WhatIf feature at eHarmony

Just testing eHarmony again, and noticed the new WhatIf feature. You need to be a subscriber to use it.

The WhatIf feature
“1)  We’ll show you some additional people we want you to consider.
2)  You decide who you like and don’t like.
3)  Send a quick message, and we’ll make the introduction.”

That is what exactly UltraMatch feature from PlentyOfFish, and other peoples’  recommenders had been doing since years ago with a low success rate (OkCupid, Match, HowAboutWe and others).

eHarmony’s team, instead of innovating, they are adding more bells and whistles to the site.

My bet: That feature will ruin eHarmony, it will introduce more noise. eHarmomy Inc. will be game over in less than a year, directly to bankruptcy.

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Latest Research in Theories of Romantic Relationships Development shows: compatibility is all about a high level on personality* similarity* between prospective mates for long term mating with commitment
*personality measured with a normative test.
*similarity: there are different ways to calculate similarity, it depends on how mathematically is defined.

WorldWide, there are over 5,000 online dating sites but no one is using the 16PF5 (or similar test) to assess personality of its members.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry
All other proposals are NOISE and perform as placebo.

It seems C-level dating executives do not pay attention to new and fresh research, and thanks to that, many online dating sites are old & obsolete and soon, they will collapse (eHarmony, PlentyOfFish Chemistry Predictor, Chemistry, True, PerfectMatch, Parship, Meetic Affinity, Be2, etc)

eHarmony’s former CEO (Mr. Verba) should had launched a new site with a new matching algorithm to replace eHarmony, a 12 years old & obsolete site, performing as placebo, but he failed.
Please remember TeAmoRU is copycat or eHarmony.

12 years defrauding their customers / users.
12 years scamming  its clients with automatic renewal of their subscriptions.
12 years of a HOAX.
12 years of a big human experiment with unprecedented consequences.

IAC’s CEO should had launched a new site with a new matching algorithm to replace Chemistry, a 7 years old & obsolete site, performing as placebo, but he failed.

Moreover, the mobile migration will shrink the Online Dating Market a lot, and many sites will collapse!