Match had only won a battle, not the war

Match had won dismissal of lawsuit by online daters.

It was a similar lawsuit like:
Dannon's Activia, DanActive health claims draw USD21M fine.
Power Balance Bracelets lawsuit.
The PIP breast implants scandal.
The 2010 was the year of the "PIP scandal". Thousands of women throughout the world carrying a time bomb: prosthesis with uncertified gel, increased risk of rupture and leak into ganglions, increase risk of developing capsular contractures.
 

I live in a South American country and I am really astonished to see how online daters in "1st World" countries are really victims of human experimentation.

 
The Online Dating Industry is performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created.
There is no/weak Legislation, no ID verification, low reliable background checks, no Quality Norms like ISO 9001:2008 for customer service, except for the Indian company Shaadi.
The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%). The Online Dating Industry needs to kill the Matchmaking Industry, like computers killed typewriters.
The Online Dating Industry needs Innovations, but Innovations are not adding more bells and whistles to actual online dating sites. Or launching new ones with the same stupidities as the old ones.


 Actual online dating sites offering compatibility matching methods, when calculating compatibility between prospective mates, have less or at least the same precision as searching on one’s own. [in the range of 3 or 4 persons compatible per 1,000 persons screened]
* That is because they use:
a) simplified versions of personality traits, instead of the 16PF5 or similar with the complete inventory (16 variables)
b) inadequate quantitative methods to calculate compatibility between prospective mates, like eHarmony which uses Dyadic Adjustment Scale or other sites which use multivariate linear / logistic regression equations o other equations.
 The 3 milestone discoveries of the 2001 – 2010 decade for Theories of Romantic Relationships Development are:
I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users. “Only short-term but not long-term partner preferences tend to vary with the menstrual cycle”
II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)
III) What is important in attracting people to one another may not be important in making couples happy. Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment.
Also there is a similarity trilogy between genetic, mate choice and personality based recommender systems.
WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!
but no one can show you a list of compatible persons like this:
( for a prospective male customer / sample but calculated with real values)
“Over 1,000,000 million women database, here is the list of the 12 more compatible with you. Notice that woman#1 is the most compatible with you but she could be more compatible with other men right now.
woman#01 is 95.58476277% compatible
woman#02 is 95.56224356% compatible
woman#03 is 95.52998273% compatible
woman#04 is 94.18354278% compatible
woman#05 is 93.00453871% compatible
woman#06 is 93.00007524% compatible
woman#07 is 92.99738452% compatible
woman#08 is 92.37945551% compatible
woman#09 is 92.29779173% compatible
woman#10 is 92.27114287% compatible
woman#11 is 92.19515551% compatible
woman#12 is 92.12249558% compatible”