ALL Online Dating Industry companies operating Worldwide,

are under the scrutiny of consumers and lawyers now.

It seems fake profiles in Online Dating sites will be a hot topic for lawyers this busy season in the Online Dating Industry (20th Dec 2013 to 20th Feb 2014)

Perhaps Match can win in Court but they could be incinerated by Journalists or killed by power of word of mouth!

I would recommend to every online dating company, to remove all fake and even inactive profiles if they have any!

Imagine a NEW Legislation for Online Dating Sites to force them disclose how many active members they have (Premium members: paid or with gift subscriptions) ?
And also force them to conduct ID verification ? A variety of new laws, or new interpretations of existing laws, could subject dating sites to claims or otherwise harm their business. (extracted from IAC SEC filing)

During 2008, a lawsuit against Parship in Belgium about "pratiques commerciales trompeuses" forced Parship to disclose how many paid members it had in Belgium (Parship lied about their customers; 80.000 announced, 5.004 in reality, a 6.25% conversion rate, the same to say over 93% inactive profiles!!! )
During January 2011, former CEO of Match LATAM Countries recognized 75% inactive profiles at Match Argentina.

Moreover if Reuters has published about the lawsuit in English and in Spanish, that means it is very veryyyyyyyyyyyyyyyyyyyyyyyyyyy important!.

Since years I had been saying "The biggest scammers are not from Ghana or Nigeria.
Match, eHarmony, Chemistry, PerfectMatch, True, Yahoo!Personals and others, what all they did since 1995 until now, were scamming paying members with marketing and credit card billing trickery. The Online Dating Industry needs a major earthquake or a major cataclysm to extinguish those large dinosaurs."
and
They do not want to innovate!

WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!
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What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
The market remains enormous!!