article: "Rocket Internet’s 'Brotherneurs' Prep for IPO Launch"

http://blogs.wsj.com/digits/2014/08/22/rocket-internets-brotherneurs-prep-for-ipo-launch/

"As emerging markets come into their own, Holtzbrinck, and the Samwers believe that there is much untapped potential for e-commerce business models and new technology."


I hope they can read:
Online Shopping Isn't as Profitable as You Think
http://blogs.hbr.org/2014/08/online-shopping-isnt-as-profitable-as-you-think/
"digical == retailers who fuse the best of digital and physical technologies
But "digical" strategies combining the best of both worlds will be more attractive to a broader range of customers while enabling superior economics. Perhaps this is why even Jeff Bezos has said that if Amazon can find the right idea, “We would love to open physical stores.”"

Please remember:
If you want to replicate a big success in Brazil, it will be as hard as the same to replicate it in all European countries, but in this case with 1/8 of population and the majority of the persons DO NOT own or WILL NOT use a credit/debit card to buy online! They will prefer to research online and then buy offline.
The same for Africa, and perhaps the same for Russia.
Many if not most, USA, Canada or European businesses models are unfeasible in Latin American countries!
(transportation costs could be 10 times bigger than Europe. All European countries fit in Brazil or Australia!)

Dafiti lost Euros 72.9 Million during 2013 in Latam countries!
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/dafiti-lost-euros-729-million-during.html

Rocket Internet GmbH. planning IPO 2014?
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/06/rocket-internet-gmbh-planning-ipo-2014.html

United Internet Acquires Stake in Rocket Internet
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/08/united-internet-acquires-stake-in.html

Rocket Internet AG. / All ventures are created using a complex system of shell companies. /
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/08/rocket-internet-ag-all-ventures-are.html

more info AB Kinnevik & Rocket Internet GmbH. capital markets day 2014 / 13 presentations
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/more-info-ab-kinnevik-rocket-internet.html