PlentyOfFish (POF) decaying in traffic?

Please see:

MyIp Ms says
POF domain
http://myip.ms/info/whois/199.182.216.166/k/1984497579/website/pof.com
PlentyOfFish domain
http://myip.ms/info/whois/199.182.216.173/k/3560622124/website/plentyoffish.com

POF France
http://myip.ms/info/whois/199.182.216.166/k/3926246222/website/www.pof.fr
POF Germany
http://myip.ms/info/whois/199.182.216.166/k/839157718/website/www.pof.de
POF Spain 
http://myip.ms/info/whois/199.182.216.170/k/3561942572/website/www.pof.es
POF Brazilian
http://myip.ms/info/whois/199.182.216.172/k/609416109/website/pof.com.br


Big Data use cases at Plenty of Fish ?
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/08/big-data-use-cases-at-plenty-of-fish.html