... AshleyMadison ..... was, in fact, running two businesses. The first is the well-known “extramarital dating site.” The second was collecting private information from customers seeking discretion and then selling it to the highest bidders. AshleyMadison sold its customers on discretion and privacy, then sold private consumer information for profit.
This business model has made AshleyMadison a very large target under the Unfair and Deceptive Trade Practices Act. Under that act, unfair competition and unfair or deceptive acts or omissions are the two main types of violations. False or deceptive advertising or trade practices include making statements in connection with the sale of goods or services known to be untrue or misleading.
Ashley Madison Hack Update: Is the Exposure Threat Gone?
Please see:
article Life is Short, Protect Your Asse(t)s
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