Please see Tinder and the Dawn of the “Dating Apocalypse”
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/08/article-tinder-and-dawn-of-dating.html
Social dating is vaporware. Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem and big data dating IS NOT the key to long-lasting romance. The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests". Innovations are not adding more bells and whistles to actual online dating sites.
Please read: The 8 tips to innovate in the Online Dating Industry!
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