http://www.esquire.com/entertainment/news/a43086/online-dating-as-a-woman/
http://you.co.za/news/man-sets-up-online-dating-profile-as-a-woman-to-see-how-theyre-treated-the-results-leave-him-shocked/
Match Group Has A Dirty Little Secret (article via SA)
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/03/match-group-has-dirty-little-secret.html
Social dating is vaporware.
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem and big data dating IS NOT the key to long-lasting romance.
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
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