Tinder "acquihires" Humin to go beyond dating ?

Humin's team will be working on a new product, levering its tech to help better connect people.
http://vator.tv/news/2016-03-29-tinder-buys-humin-looks-to-expand-beyond-dating
http://www.prnewswire.com/news-releases/tinder-acquires-humin-300242335.html
http://techcrunch.com/2016/03/29/tinder-acquires-humin-as-it-broadens-out-from-dating-creates-sf-office/
"to help better connect people", that is Facebook
"Designed to think about people the way you naturally do, Humin remembers and stores relationships by context--such as when, where or how you met someone--so users can search for them accordingly. Instead of storing contacts in an alphabetical list, Humin uses contextual clues like current location, time of day, and schedule to anticipate the relevant people within users' contacts at any given moment.", that is a behavioural recommender algorithm but ...  cannot outperform STRICT personality based recommender systems.
See as sample
PAPER: Tensor Methods and Recommender Systems
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/03/paper-tensor-methods-and-recommender.html

The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/06/the-next-wave-of-innovation.html

Tinder's "new" behavioral / behavioural matchmaking algorithm (borrowed from Synapse; Match?)
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/11/tinders-new-behavioral-behavioural.html

Badoo is in war with Zoosk and Badoo backed Bumble to fight and destroy Tinder.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/03/tinder-rival-bumble-is-majority-owned.html

Bumble launches BFF (Badoo Friends Finder), a feature to find new friends
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/03/bumble-launches-bff-badoo-friends.html

Tinder Reshuffles Management AGAIN in Latest Bid to Add More Experience
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/03/tinder-reshuffles-management-again-in.html