Soulmates.ai launches to help brands find compatible influencers using AI

The Big Five normative test had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Now it is a HOAX, a FRAUD to use it (year 2017) 

https://venturebeat.com/2017/05/26/soulmates-ai-launches-to-help-brands-find-compatible-influencers-using-ai/

"The Ayzenburg Group has launched its new AI-powered platform, Soulmates.ai,............ The fascinating thing? It is being developed in conjunction with Dr. J. Galen Buckwalter Ph.D., the former vice president of research and development of Eharmony.com.

In short, the solution is attempting to match your brand with suitable influencers using multiple signs of compatibility."

THEY ARE ALL INTOXICATED WITH BIG DATA ANALYSIS.

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)

Please see also: AI, former eHarmony's Chief Scientist and PsyML (machine learning and big data)
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/ai-former-eharmonys-chief-scientist-and.html
article: Secret of eHarmony algorithm is ignoring wishes of picky daters
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/article-secret-of-eharmony-algorithm-is.html
Proof eHarmony is intoxicated with "Big Data Analysis"
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/proof-eharmony-is-intoxicated-with-big.html