The Match team is working on artificial intelligence (AI) and its matching algorithms (since 2011). ?

https://seekingalpha.com/article/4068615-match-groups-mtch-ceo-gregory-blatt-q1-2017-results-earnings-call-transcript


It seems they plan to resurrect: Synapse, a behavioural recommender system but ...

http://onlinedatingsoundbarrier.blogspot.com.ar/2013/05/synapse-match-algorithm.html

Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/08/about-social-power-of-algorithms.html
The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".

ZOOSK SmartPick (formerly known as Zoosk's Scientific Matchmaking Service (ZSMS) )
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/03/zoosk-smartpick-formerly-known-as.html
is only a Behavioural Recommender System like Synapse from Match or UltraMatch from PlentyOfFish (POF) and Behavioural Recommender Systems CAN NOT outperform compatibility matching engines based on personality similarity.

UltraMatch feature PlentyOfFish
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/08/ultra-match-feature-plentyoffish.html

Another HOAX: Dating app uses machine learning to find your most compatible partner
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/another-hoax-dating-app-uses-machine.html

Proof eHarmony is intoxicated with "Big Data Analysis"
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/04/proof-eharmony-is-intoxicated-with-big.html

Proof of FRAUD from eHarmony
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/proof-of-fraud-from-eharmony.html 

How AI can help you find a date ?
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/01/how-ai-can-help-you-find-date.html

Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

 
The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
    
Please read:  
PAPER: Tensor Methods and Recommender Systems
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/03/paper-tensor-methods-and-recommender.html

The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html