about article "Facebook’s quest is to find new ways to make money"

https://www.ft.com/content/805811d2-6cf0-11e9-80c7-60ee53e6681d

Facebook to take on Tinder, not to revolutionize online dating!
http://onlinedatingsoundbarrier.blogspot.com/2019/05/facebook-to-take-on-tinder-not-to.html
 
The Online Dating Industry is selling elixirs, tonics, snake oil liniments and other patent medicine and performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created where any player can make any claim without any credentials. 
 
WorldWide, there are over 5,000 (five thousand) online dating sites

• but no one is using the 16PF6 (or similar) to assess personality of its members!
• but no one calculates similarity with a quantized pattern comparison method!
• but no one can show Compatibility Distribution Curves to each and every of its members!!! i.e. if you are a man seeking women, to show how compatible you are with a 20,000,000 women database, and to select a bunch of 100 women from 20,000,000 women database.
•  but no one is scientifically proven!  No actual online dating site  is "scientifically proven" because no one can prove its matching algorithm can match prospective partners who will have more stable and satisfying relationships (and very low divorce rates) than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper for the majority (over 90%) of its members. 

The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests or political views".  

Breaking "the online dating sound barrier" is to achieve at least:
3 most compatible persons in a 100,000 persons database.
12 most compatible persons in a 1,000,000 persons database.
48 most compatible persons in a 10,000,000 persons database.
100 times better than Compatibility Matching Algorithms used by actual online dating sites!

The Online Dating Industry needs INNOVATIONS, not more bells and whistles.
Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF6 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.