Some time ago, there was an interesting info from Financial Post.
PlentyOfFish (POF) can not take off in Brazil, France, Germany and Spain.
PlentyOfFish performs mainly as a Behavioural Recommender System and the entire site looks like a collection of patches, like those quilts that are a union of patches.
PlentyOfFish tried to be the next free eHarmony and failed. The owners of PlentyOfFish tried to launch a paid online dating site inside PlentyOfFish and failed.
They also failed with the PlentyOfFish Marriage Predictor. And then failed again with eVow, a paid online dating site, but with less quality than PlentyOfFish.
The UltraMatch feature was also a failure.
If the owners of PlentyOfFish can not innovate in the Online Dating Industry, the best strategy for them is to sell PlentyOfFish before a new Legislation to the Online Dating Industry (or new interpretations of existing laws) can kill free / freemium online dating sites, if they force them to conduct ID verification and background checks.
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