A new mobile application at Match ???

Just read these 2 new articles
http://www.globaldatinginsights.com/24042014-match-overhaul-mobile-app-adds-tinder-feature/
http://techcrunch.com/2014/04/24/taking-cues-from-tinder-match-com-launches-new-iphone-app/


IAC Q1 2014 results soon!
Perhaps you will be surprised to see Tinder is cannibalizing Match?
and this new application will replace Tinder when IAC decides to discretely bury  Tinder, like Zerodegrees circa 2004 and others like DownToEarth.

It seems Tinder is like Chatroulette but it will collapse like Skout.
Lots of persons want to use it, but nobody wants to pay for it.

Please read also:
IAC buys back 10% of Tinder at USD5B valuation ???
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/04/iac-buys-back-10-of-tinder-at-usd5b.html
Tinder Impostors – Story of My Stolen Identity by Kristin Shotwell
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/04/tinder-impostors-story-of-my-stolen.html

My answer to the Topeka Analysis: Why Investors Should NOT Be Enthusiastic About Tinder.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/04/my-answer-to-topeka-analysis-why.html

Tinder, Chatroulette, Twitter and PlentyOfFish (POF) and tech space that is out of control
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/03/tinder-chatroulette-twitter-and.html

When the IAC Personals bought OKCupid (3 years ago) for an astronomical amount of money (USD 90 million), the OKCupid team had the task to copycat Badoo, but they failed in that mission.
IAC Personals backed Tinder instead, as the copycat of Badoo, but it seems there is a divorce between Tinder and Match just now!
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/01/match-vs-tinder-or-tinder-vs-match.html

If anyone can investigate further some IAC Personals' dating sites in decadence of users, like Match, Chemistry, Meetic and MeeticAffinity?
http://www.alexa.com/siteinfo/match.com
https://siteanalytics.compete.com/match.com/
http://www.alexa.com/siteinfo/chemistry.com
https://siteanalytics.compete.com/chemistry.com/
http://www.alexa.com/siteinfo/meetic.fr
http://www.alexa.com/siteinfo/meeticaffinity.fr
https://siteanalytics.compete.com/okcupid.com/

Perhaps some of their sites reached operating ceiling!

C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
Wasting precious time with Matchmakers which should be obsolete. Like eHarmony Plus (eH+) that costs USD 5,000!
eHarmony is a 13+ years old obsolete site and a HOAX, based on a big scientific fraud.
Worldwide there are less than 7 million paid members (adding up all the ones at eHarmony, Match, Chemistry, Meetic, MeeticAffinity, OkCupid, PeopleMedia's Communities, PlentyOfFish, Parship/eCift, and others).
The market remains enormous for new players. 

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement", not 100% better, 100X better The Online Dating Industry needs a very powerful algorithm like the "Teller Ulam design". In this case 100 times more powerful than actual matching algorithms.

If you want to be first in the "personalization arena" == Personality Based Recommender Systems, you should understand HOW TO INNOVATE in the ............ Online Dating Industry first of all!

With less than USD10 Million you can copycat eHarmony
or
innovate and revolutionize the Online Dating Industry, killing those old & obsolete sites forever. 
What comes after the Social Networking wave?
The Next Big Investment Opportunity on the Internet will be .... Personalization!
Personality Based Recommender Systems and Strict Personality Based Compatibility Matching Engines for serious Online Dating with the normative 16PF5 personality test.