http://www.teknokultura.net/index.php/tk/article/view/170/pdf_1
ABSTRACT
The purpose of this study was to investigate gender differences in the construction of self-presentations in online dating profiles. 200 personal ads (100 men and 100 women) and 1006 photographs (485 of men and 521 of women) profiles were collected in Portugal from the dating site Meetic. The data was analyzed following a methodology strategy based on content analysis and grounded theory.
The findings revealed that, by means of a selective self-presentation, online daters try to please and attract potential partners. Men emphasize their rational and practical attributes and their cultural, professional, and economic status, whereas women value their emotional, and affective facets, and their inclination to dream. Women also emphasize their physical attributes more than men. Although it is possible to detect certain clues pointing toward modern gender roles, gender stereotypes persist.
The results of the study corroborate and extend previous findings, providing compelling evidence for gender differences in online dating self-presentations. Furthermore, the research led to an unexpected result: besides the attributes deemed most valuable, online daters also reveal individual characteristics that are not so positive or are even negative. The paper concludes by presenting some limitations and considerations for future research.
Please read also:
Traces of Deception in Online Dating Profiles
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/05/traces-of-deception-in-online-dating.html
Please remember:
"online dating" is a broad concept to define a large group of different proposals: Search ("You can search for the person you want, but most probably that person does not exist or does not want to meet you because you are not compatible with him/her.")/ Matching based on Self-Reported Data - Bidirectional Recommendation Engines / Compatibility Matching Algorithms. Experience had shown serious daters never use social networking sites/applications for dating purposes and online daters belong to 3, 4, 5 or 6 online dating sites at the same time.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/01/facebook-is-not-primed-to-disrupt.html
Many C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations. They can cook a barbecue under the water, they are smoke sellers, but they are not going to innovate in nothing. They do not pay attention to latest research from Academics which could be beneficial for the Online Dating Industry.
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
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