UPDATE MAY 1st 2014
More Big Losses from Zoosk Q1 2014
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/more-big-losses-from-zoosk-q1-2014.html
ZOOSK Amendment #02
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/zoosk-amendment-02-1stmay2014.html
Preliminary Prospectus dated April 17, 2014
http://www.sec.gov/Archives/edgar/data/1438964/000119312514147947/d672159ds1a.htm
http://secfilings.com/SearchResults.aspx?name=zoosk
"Our Behavioral Matchmaking engine generally prioritizes the display of profiles of members who are more active higher in displays of potential connections, although we do not specifically monitor the number of profiles that have not had recent activity."
READ as 20% of most active members will be responsible of the 80% of whole traffic/activity of the site, if those 20% most active persons migrate to Tinder, then Zoosk will be GAME OVER.
http://es.scribd.com/doc/221462820/ZOOSKamendment02-pdf
http://es.scribd.com/doc/220220844/ZOOSKamendment01-pdf
"Subscription. We primarily generate revenues from subscriptions. We offer our members one-, three- and six-month subscription plans which typically automatically renew. "
BUT they have TERRIBLE expensive subscription rates.
1 Month: USD 69.98
3 Months: USD 52.49 per month
6 Months: USD 34.99 per month
See also info from:
http://www.alexa.com/siteinfo/www.zoosk.com
My conclusion:
Tinder is demolishing Zoosk. Zoosk is NOT profitable and will never be profitable, it is only a bubble sustained by a big marketing budget. Investors had put over USD 61 Million and now want to recover that money and after that, they will put Zoosk to sleep.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/03/zoosk-6-six-long-years-operating-at-loss.html
Please read also:
More juicy info about Zoosk IPO.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/04/more-juicy-info-about-zoosk-ipo.html
My answer to the Topeka Analysis: Why Investors Should NOT Be Enthusiastic About Tinder.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/04/my-answer-to-topeka-analysis-why.html
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