Mensa Match Is Online Dating for Smart People ?

http://mashable.com/2014/06/25/mensa-match-is-online-dating-for-smart-people/
http://edition.cnn.com/2014/06/23/tech/match-mensa-singles/index.html

Nothing new!
Please see the paper:
Dijkstra, P. , Barelds, D.P.H. & Groothof, H.A.K., Ronner, S., & Nauta, A.P. (2012). Partner preferences of the intellectually gifted. Marriage and Family Review, 48, 96-108.
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/02/paper-partner-preferences-of.html

".... dissimilarities in, for instance, age, values, interests, and personality are usually mentioned as the main reason for relationship breakup (e.g., Amato & Previti, 2003). For instance, in The Netherlands, where the present study was conducted, almost 40% of the divorcees report mismatches in personalities as the major cause of their break-up (De Graaf, 2006). Based on the similarity-attraction hypothesis we therefore expected the intellectually gifted, compared with other people, to more strongly value a potential partner’s high intelligence."

Several online dating sites offer / will offer IQ testing. Please remember IQ tests are ability tests, answers could be Right or Wrong, so the questions should be sorted in increasing difficulty forming a Rasch Hierarchy. Those IQ tests sould be constructed using Modern Test Theory / Item Response Theory (IRT).
Intelligent Elite, Brainiac Dating, IQ Gorgeous and others like them DO NOT meet IRT, they are all ... rubbish.
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/05/iq-elite-relaunches-imitates-badoo.html 
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/11/new-site-psicum-review-part-1-of-2.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/04/the-swiss-16pt-is-not-same-as-16pf5-test.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/09/iq-elite-from-intelligent-elite.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/05/iq-tests-and-dating.html

 Please read the article: Why Online Dating Is Dying and Why It's a Good Thing! 
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/06/article-why-online-dating-is-dying-and.html

The key to long-lasting romance is STRICT PERSONALITY SIMILARITY.
WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!

The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
It is all about achieving the eighth decimal!
With 8 decimals, you have more precision than any person could achieve by searching on one's own, but the only way to achieve the eighth decimal is using analysis and correlation with quantized patterns.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry All other proposals are NOISE and perform as placebo.