BI article about "the biggest thing a long-term relationship needs in order to be successful"

http://www.businessinsider.com/most-important-quality-romantic-partner-2017-7
https://www.psychologytoday.com/blog/loving-bravely/201707/the-1-quality-look-in-romantic-partner

About BI article: 6 science-backed and expert tips to be less awkward at online dating
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/about-bi-article-6-science-backed-and.html

“Top 45 Top Scientific Papers For The Online Dating Industry”
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/02/top-45-scientific-papers-for-online.html
http://www.onlinepersonalswatch.com/internetdatingscience/2012/02/top-45-top-scientific-papers-for-the-online-dating-industry.html

The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy.
Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment, and not meet other people with similar interests or political views.
At the paper  "Perceptions of Ideal and Former Partners' Personality and Similarity" 
The authors had written
".... mismatches in personality are a frequently mentioned cause for relationship break-up. If former partners indeed have dissimilar personalities, our findings underline how difficult it is for many people to select a mate with a similar personality, or, alternatively, how little value individuals put on finding a similar partner in terms of personality.
The present study's results, as well as the results found in previous studies (e.g., Eastwick & Finkel, 2008), may be used to educate people, especially singles, about what really matters in long-term relationships, for instance, similarity in personality, instead of complementarity."
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/05/big-punch-to-behavioural-recommender.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2012/07/two-papers-debunking-behavioural.html

Please see also:
"Only the congruent survive - Personality similarities in couples. Personality and Individual Differences"
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/04/paper-partnership-longevity-and.html
"Partnership longevity and personality congruence in couples"
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/04/only-congruent-survive-personality.html

Lack Of Innovation and Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
 
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html