Mixture Modelling of the HEXACO Personality Inventory

http://ir.lib.uwo.ca/cgi/viewcontent.cgi?article=6519&context=etd

eHarmony CEO and article "The Online Dating Industry is Growing and Evolving"
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/eharmony-ceo-and-article-online-dating.html

When eHarmony was launched in August year 2000, the Big Five normative personality test
was revealed as incorrect and incomplete model of personality!!!
Please see: THE HEXACO PERSONALITY INVENTORY - REVISED / A MEASURE OF THE SIX MAJOR DIMENSIONS OF PERSONALITY
http://hexaco.org/history

The Big Five normative personality test used by eHarmony and copycats like eDarling or EliteSingles had been revealed as incorrect and incomplete model of personality SINCE YEAR 2000!!!  17 long years ago!
Now it is obsolete and a fraud to use the Big Five normative personality test!
 
Please see also:
eHarmony was copycatted in several countries like
the online dating sites EliteSingles in Canada, Australia, USA, UK, Chile, Mexico; eDarling in Spain, German, France, Russia;
also TeAmo in Russia is another copycat of eHarmony;
esync (eSynchrony) in Singapore,
MiMediaManzana in Colombia, Peru, Mexico, Chile, etc.,
Marrily in India
and now
LemonSwan in Germany and other countries. 

Unless they can prove their method can match prospective partners who will have more stable and satisfying relationships (and very low divorce rates) than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper for the majority (over 90%) of the members of the site: It is a HOAX, a big FRAUD.
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Very easy to copycat eHarmony, but very difficult to innovate: a 100 times better algorithm than eHarmony.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/10/very-easy-to-copycat-eharmony-but-very.html