about article: Dating? A magic formula to predict attraction is more elusive than ever

https://www.sciencedaily.com/releases/2017/08/170830132200.htm
The one or your soulmate or the perfect match does not exist!
It will only exist a pool of compatible persons, not more than that.
No online dating site can promise you to find "the one" or "your soulmate" or a "perfect match".
Moreover the person you are looking for does not exist or if it exist, he/she does not want to meet you because your are not compatible.

BIASED and wrong article about online dating: Love really is a numbers game
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/biased-and-wrong-article-about-online.html

What is important in attracting people to one another may not be important in making couples happy. The key to long-lasting romance: COMPATIBILITY is exactly STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests or political views".

article about "The next big thing in online dating"
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/article-about-next-big-thing-in-online.html

about article "Looking back on 11 years of mixing and matching"
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/about-article-looking-back-on-11-years.html

Contradictory information from eHarmony and PROOF of FRAUD from the papers they had published using the OBSOLETE NORMATIVE PERSONALITY TEST BIG FIVE.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/contradictory-information-from-eharmony.html

about article: Online dating sucks because of the algorithms not the people
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/about-article-online-dating-sucks.html

Lack Of Innovation and Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The 3 milestone discoveries of the 2001 - 2010 decade for Theories of Romantic Relationships Development are:

I) Several studies showing contraceptive pills users make different mate choices, on average, compared to non-users.
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

II) People often report partner preferences that are not compatible with their choices in real life. (Behavioural recommender systems or other system that learns your preferences are useless)

III) What is important in attracting people to one another may not be important in making couples happy.
Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment, and not meet other people with similar interests or political views.

At the paper  "Perceptions of Ideal and Former Partners' Personality and Similarity" 
The authors had written
".... mismatches in personality are a frequently mentioned cause for relationship break-up. If former partners indeed have dissimilar personalities, our findings underline how difficult it is for many people to select a mate with a similar personality, or, alternatively, how little value individuals put on finding a similar partner in terms of personality.
The present study's results, as well as the results found in previous studies (e.g., Eastwick & Finkel, 2008), may be used to educate people, especially singles, about what really matters in long-term relationships, for instance, similarity in personality, instead of complementarity."

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
 
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html