For me: eHarmony's NEW color logo is quite similar to Lovoo's logo

eHarmony's logo versus Lovoo's logo!

eHarmony is a 17+ years old obsolete site.  The success rate of eHarmony is less than 10%.
eHarmony is only supported by a big marketing budget and not by serious scientific evidence.
The Big Five normative test used by eHarmony and its copycats, had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
Now it is a HOAX, a FRAUD to use it (year 2017)    
Contradictory information from eHarmony and PROOF of FRAUD from the papers they had published using the OBSOLETE NORMATIVE PERSONALITY TEST BIG FIVE.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/contradictory-information-from-eharmony.html

New logo and new type design for eHarmony quite similar to .... Lovoo!
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/new-logo-and-new-type-design-for.html

about article: Online dating sucks because of the algorithms not the people
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/about-article-online-dating-sucks.html

Lack Of Innovation and Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

http://onlinedatingsoundbarrier.blogspot.com.ar/2017/07/article-about-next-big-thing-in-online.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/about-article-looking-back-on-11-years.html

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
 
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html