about article "Looking back on 11 years of mixing and matching"

https://www.washingtonpost.com/lifestyle/magazine/looking-back-on-11-years-of-mixing-and-matching/2017/08/01/9d33b0b8-618f-11e7-a4f7-af34fc1d9d39_story.html
"Matchmaking algorithms may be ubiquitous now, but reliably predicting romantic chemistry is still far from a perfect science."

Lack Of Innovation and Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"
 
The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html