about article Pheramor at Gizmodo

Please, Do Not Send Your Spit to This DNA Dating App
https://gizmodo.com/please-do-not-send-your-spit-to-this-dna-dating-app-1821653715
 "The chemistry of lasting love is still a mystery, perhaps one that science will never solve. "
Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment, and not meet other people with similar interests or political views.  
 
At the paper  "Perceptions of Ideal and Former Partners' Personality and Similarity" 
The authors had written
".... mismatches in personality are a frequently mentioned cause for relationship break-up. If former partners indeed have dissimilar personalities, our findings underline how difficult it is for many people to select a mate with a similar personality, or, alternatively, how little value individuals put on finding a similar partner in terms of personality.
The present study's results, as well as the results found in previous studies (e.g., Eastwick & Finkel, 2008), may be used to educate people, especially singles, about what really matters in long-term relationships, for instance, similarity in personality, instead of complementarity."     

The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html

HOAX ALERT! Today: Pheramor, new online dating site using DNA matching
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/12/hoax-alert-today-pheramor-new-online.html

Suggested USA FTC investigate Instant Chemistry Inc. and Gemetrics for SCIENTIFIC FRAUD, misleading statements, false claims, overpromises.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/suggested-usa-ftc-investigate-instant.html

HOAX ALERT! Today: DNA Romance
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/09/dnaromance-introduces-chemistry-to.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/hoax-alert-dna-romance.html

HOAX ALERT The Genetics of Love: Designing the perfect match through DNA 
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/hoax-alert-genetics-of-love-designing.html

ANOTHER HOAX "Pheromone Parties"
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/03/another-hoax-pheromone-parties.html

Basisnote / free online test (DiscoverYourScentType)
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/09/basisnote-free-online-test.html
See my reviews of: Basisnote (2009), GenePartner (2008), ScientificMatch (2011)
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/09/basisnote-genepartner-scientificmatch.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/09/about-instant-chemistry-canadian-based.html