HOAX ALERT! Today: Pheramor, new online dating site using DNA matching

http://www.houstonchronicle.com/life/article/To-find-true-love-check-your-DNA-12455521.php#photo-14754139

 
Suggested USA FTC investigate Instant Chemistry Inc. and Gemetrics for SCIENTIFIC FRAUD, misleading statements, false claims, overpromises.
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/05/suggested-usa-ftc-investigate-instant.html

HOAX ALERT! Today: DNA Romance
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/09/dnaromance-introduces-chemistry-to.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2016/09/hoax-alert-dna-romance.html

HOAX ALERT The Genetics of Love: Designing the perfect match through DNA 
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/04/hoax-alert-genetics-of-love-designing.html

ANOTHER HOAX "Pheromone Parties"
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/03/another-hoax-pheromone-parties.html

Basisnote / free online test (DiscoverYourScentType)
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/09/basisnote-free-online-test.html
See my reviews of: Basisnote (2009), GenePartner (2008), ScientificMatch (2011)
http://onlinedatingsoundbarrier.blogspot.com.ar/2011/09/basisnote-genepartner-scientificmatch.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/09/about-instant-chemistry-canadian-based.html 

More about DNA matching Instant Chemistry and SingldOut partnership
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/more-about-dna-matching-instant.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/executive-interview-jana-bayad-ceo-of.html
about DNA matching Instant Chemistry and SingldOut partnership
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/about-dna-matching-instant-chemistry.html

Genetic Matchmaking is mainly  based on the T_shirt Experiment that only proved:
normally cycling women (not pregnant and not taking contraceptive pills) are (temporarily) attracted by the perspiration scent of clothes used by men with a Major Histocompatibility Complex MHC more dissimilar to theirs,
and not proved: women attracted by those men for long term mating with commitment.
and
2 Scientific Papers debunk their claims.
1) "Human oestrus" Gangestad & Thornhill (2008)
"Only short-term but not long-term partner preferences tend to vary with the menstrual cycle"

2) "Does the contraceptive pill alter mate choice in humans?" Alvergne & Lummaa (2009)
".. whereas normally cycling women express a preference for MHC (Major Histocompatibility Complex) dissimilarity in mates, pill users prefer odours of MHC-SIMILAR men, indicating that pill use might eliminate adaptive preferences for genetic dissimilarity."
................
"...., Roberts et al. attempted to eliminate these potential confounds by adopting a within-subject design in which women's mate preferences were assessed before and after they began taking the pill. Women starting the pill showed a significant preference shift towards MHC SIMILARITY compared with three months before the pill was taken, a shift that was not observed in the control group of normally cycling women."

Please remember personality = temperament + character
Personality is composed of two basic types of traits:
traits that an individual acquires, dimensions of character;
and
traits with biological underpinnings, dimensions of temperament (Cloninger 1987)

The key to long-lasting romance; COMPATIBILITY is: STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
Without offering the NORMATIVE 16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement"

All other proposals are NOISE and perform as placebo.