WallY is only behavioural recommender system and NOT AI

http://www.newswire.ca/news-releases/online-dating-website-sentimentecom-launches-personalized-dashboard-using-wally---artificial-intelligence-for-real-love-665429653.html

 Sentimente, one of the most important players on the online dating market in South-Eastern Europe, launched in mid-November a new version of the platform, based on Artificial Intelligence.

Please do not mistake "artificial intelligence" with
  a behavioural recommender system 

Same as 

Tinder "Super Likeable" feature uses AI to figure out who you're likely to Super Like.
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/12/tinder-super-likeable-feature-uses-ai.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/09/vator-article-machine-learning-enters.html

ZOOSK SmartPick (formerly known as Zoosk's Scientific Matchmaking Service (ZSMS) )
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/03/zoosk-smartpick-formerly-known-as.html
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/the-match-team-is-working-on-artificial.html

is only a Behavioural Recommender System like Synapse from Match or UltraMatch from PlentyOfFish (POF) and Behavioural Recommender Systems CAN NOT outperform compatibility matching engines based on personality similarity.

Compare to: Badoo built its own big-data analytics platform
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/badoo-built-its-own-big-data-analytics.html

 
Online Dating Pioneer: Algorithmic Insights Can Help Us Become Better People
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/09/online-dating-pioneer-algorithmic.html
Dr. Galen Buckwalter talks about the HEXACO model of personality (BIG FIVE, or OCEAN is obsolete now)
article: Why Brands Need to Understand Personalities in Order to Leverage AI’s Potential
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/08/article-why-brands-need-to-understand.html
AI, former eHarmony's Chief Scientist and PsyML (machine learning and big data)
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/ai-former-eharmonys-chief-scientist-and.html
Soulmates.ai launches to help brands find compatible influencers using AI
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/05/soulmatesai-launches-to-help-brands.html

 
They call AI to any stupid recommender system that learns your preference.


PAPER: An Efficient Similarity Measure for User-based
Collaborative Filtering Recommender Systems Inspired by the Physical Resonance Principle
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/12/paper-efficient-similarity-measure-for.html
Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)