[No dating apps] are trying to pair you up based on whether you like Colgate or Crest.

http://www.ozy.com/acumen/why-your-tinder-profile-should-feature-your-favorite-brands/82850

If man A likes Colgate and woman B also likes Colgate,
that does not mean man A likes woman B, or woman B can like man A with the same intensity or interest.


WSJ article: Dating Apps Are Awful
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/01/wsj-article-dating-apps-are-awful.html

Forbes article: 'Black Mirror' Recap: 'Hang The DJ' Satirizes Dating In The Digital Age
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/01/forbes-article-black-mirror-recap-hang.html

Alexa and SimilarWeb show NO rising tide for Online Dating Industry in 2017
http://onlinedatingsoundbarrier.blogspot.com.ar/2017/12/alexa-and-similarweb-show-no-rising.html

The Online Dating Industry needs INNOVATIONS, not more bells and whistles.
http://onlinedatingsoundbarrier.blogspot.com.ar/2018/01/mistakes-at-behavioral-economics-of.html


Lack Of Innovation & Decadence can summarize the Online Dating Industry.
C-Level executives are more worried about their golf scores than their company’s long term strategy and innovations.
C-level executives are cooking barbecues under the water (selling smoke) and not paying attention to latest research from Academics which could be beneficial for the Online Dating Industry.
 
Compatibility is all about a high level on personality similarity between prospective mates for long term mating with commitment, and not meet other people with similar interests or political views. 

The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html