The writer and journalist Lori Gottlieb (March 2006) noted about the growing number of Internet dating sites that are using the science of attraction to match singles: "their efforts mark the early days of a social experiment of unprecedented proportions, involving millions of couples and possibly extending over the course of generations"
The Online Dating Industry is selling elixirs, tonics, snake oil liniments and other patent medicine and performing like the Pharmaceutical and Cosmetic Industry before the USA Food and Drug Administration was created where any player can make any claim without any credentials.
I live in a South American country and I am really astonished to see how online daters in "1st World" countries are really victims of human experimentation. No actual online dating site is "scientifically proven" because no one can prove its matching algorithm can match prospective partners who will have more stable and satisfying relationships -and very low divorce rates- than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group in a peer reviewed Scientific Paper for the majority (over 90%) of its members.
The entire Online Dating Industry for serious daters in 1st World Countries is a HOAX, performing as a Big Online Casino, with a low effectiveness/efficiency level of their matching algorithms (less than 10%). In the same range as searching by your own. It needs to reduce the false positives problem and big data dating IS NOT the key to long-lasting romance. The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".
Please see:
Proof of FRAUD from eHarmony
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/proof-of-fraud-from-eharmony.html
article: Dr Love: Biological anthropologist Helen Fisher
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/02/article-dr-love-biological.html
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