The company will increase its television spending and reduce its online advertising budget in Australia and other markets after a comprehensive attribution modelling program designed to identify its most effective media channels showed some of its online and mobile marketing campaigns were not performing. The matchmaking business, which operates in 150 countries, had cut its global advertising spending from USD100 million to USD80 million in the past year, based on an in-house attribution modelling program that tracked the origin, length of membership and value to the company of eHarmony’s customers over time.
(eHarmony was spending USD70 million offline and USD30 million online in four biggest markets: the US, Canada, Australia and the UK)
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/06/iaci-and-eharmony-usa-sites-big-tv.html The Big Five normative test had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
The Big Five normative test had been replaced by HEXACO or Big Six test.
Please see:
article "Critics challenge the 'science’ behind online dating"
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/article-critics-challenge-science.html
Proof of FRAUD from eHarmony
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/proof-of-fraud-from-eharmony.html
The 4 biggest eHarmony's copycats
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/02/the-4-biggest-eharmonys-copycats.html
eHarmony to Launch Globalization Initiative; Company Expects Subscriber Base to Grow 40-50% in 2015
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/02/eharmony-to-launch-globalization.html
With less than USD10 Million you can copycat eHarmony
or
innovate and revolutionize the Online Dating Industry, killing those old & obsolete sites forever.
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