article Scientists are beginning to understand why we settle for less than perfect relationships

http://www.businessinsider.com/why-we-settle-2015-2
http://www.nature.com/srep/2015/150204/srep08242/full/srep08242.html

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Social dating is vaporware.
The Online Dating Industry does not need any improvement. It does need INNOVATIONS!
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/12/global-dating-insights-2014-industry.html
Online Dating for serious daters does not need to be more social, it needs to be more effective/efficient. It needs to reduce the false positives problem.
Please read: The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html 
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".

WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!