Normal users assumed they were talking to a human but they were actually talking to a bot.
http://www.adweek.com/adfreak/tinder-users-sxsw-are-falling-woman-shes-not-what-she-appears-163486
http://techcrunch.com/2015/03/15/marketers-tricked-sxsw-tinder-users-with-a-chatbot/
The Leah Palmer case on Tinder.
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/03/the-leah-palmer-case-on-tinder.html
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