article about "Match turns 20 years old"

"In April of 2015, Match turns 20 years old as one of less than a handful of tech companies born in 1995 that still leads its category." 

http://www.telegraph.co.uk/women/sex/online-dating/11404044/Inside-the-worlds-biggest-dating-agency.html

"A study by psychologists at Chicago University in 2013 found that marriages that begin online are 25 per cent more likely to last than those between couples who met through more traditional means. "

That study was biased, it was commissioned by eHarmony.

eHarmony, is a 14+ years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget.

As for Match: "Codenamed "Synapse", the Match algorithm uses a variety of factors to suggest possible mates" = Behavioural recommender systems or other system that learns your preferences are useless for the Online Dating Industry.

The IAC, owner of Match and others:
For me it is clear they do not want to innovate. They want to squeeze their big databases to get all the juice (money) from the wallets of the daters.

The key to long-lasting romance is STRICT PERSONALITY SIMILARITY.