article "How dating companies are having one-night stands with algorithms"

http://news.nationalpost.com/2015/02/17/how-dating-companies-are-having-one-night-stands-with-algorithms/
 
eHarmony, is a 14+ years old obsolete site and a HOAX, based on a big scientific fraud, only sustained by big marketing budget. 
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/10/eharmony-mapping-love-with-hadoop.html
 
eHarmony is a 14+ years old obsolete site using Big Five traits to measure personality of its members, but the Big Five normative test that had been proven/revealed as an incomplete and incorrect model to assess/measure personality of persons.
 
Behavioural recommender systems or other system that learns your preferences are useless for serious online dating purposes and Personality Based Recommender Systems are the next generation of recommender systems because they perform far better than Behavioural ones (past actions and pattern of personal preferences)
That is the only way to improve recommender systems, to include the personality traits of their users. They need to calculate personality similarity between users. http://onlinedatingsoundbarrier.blogspot.com.ar/2015/02/21pictures-which-uses-behavioral.html 


The key to long-lasting romance is STRICT PERSONALITY SIMILARITY, but the only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.  
http://onlinedatingsoundbarrier.blogspot.com.ar/2015/02/article-online-dating-behind-science-of.html

Please read also
An exercise of similarity.
How LIFEPROJECT METHOD calculates similarity.
STRICT PERSONALITY SIMILARITY by LIFEPROJECT METHOD.
Personality Distribution Curves using the NORMATIVE 16PF5.
ALGORITHMS & POWER CALCULATION.
Innovations: to take the 16PF5 test 3 times.
Why your brain distorts!
Matching Algorithms for the Online Dating Industry (serious daters)  
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/01/matching-algorithms-for-online-dating.html