YayDating: a bot to find love online ?

YayDating is a separate service, and is not endorsed by, or affiliated with PlentyOfFish, OkCupid, Tinder or any other dating service.

Is that algorithm only a HOAX?
http://www.theguardian.com/lifeandstyle/2015/feb/24/i-created-a-bot-to-find-love-online-reader-it-worked

http://www.yaydating.com/

The Online Dating Industry does not need any improvement. It does need INNOVATIONS!

Please read: The 8 tips to innovate in the Online Dating Industry!
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/12/the-8-tips-to-innovate-in-online-dating.html 
The key to long-lasting romance is STRICT PERSONALITY SIMILARITY and not "meet other people with similar interests".