article: Dr Love: Biological anthropologist Helen Fisher

http://www.stuff.co.nz/life-style/love-sex/65811084/dr-love-biological-anthropologist-helen-fisher
"When you get the feeling that there's an endless trail of possibilities, you end up choosing none. "

Chemistry, 6 years from its genesis.
http://onlinedatingsoundbarrier.blogspot.com.ar/2010/12/chemistry-6-years-from-its-genesis.html

Neural Correlates of Four Broad Temperament Dimensions: Testing Predictions for a Novel Construct of Personality
http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0078734

Match to close Chemistry soon ??? 
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/09/match-to-close-chemistry-soon.html

Executive Interview: Jana Bayad, CEO of SingldOut via GDI 
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/07/executive-interview-jana-bayad-ceo-of.html

WE HAVE CHEMISTRY! ??? NOT 
http://onlinedatingsoundbarrier.blogspot.com.ar/2013/01/we-have-chemistry-not.html

There is no Scientifc Paper, peer reviewed by Academics from different Universities (public scrutiny of findings) showing Chemistry's matching algorithm can match prospective partners who will have more stable and satisfying relationships than couples matched by chance, astrological destiny, personal preferences, searching on one's own, or other technique as the control group AND there never will be any paper because IPSATIVE personality tests like the proprietary one used at Chemistry are OBSOLETE (self-descriptive questionnaires) and should be discarded.

Please remember personality = temperament + character
Latest Research in Theories of Romantic Relationships Development shows: compatibility is all about a high level on personality* similarity** between prospective mates for long term mating with commitment.
*Although no actual fresh paper uses the 16PF normative personality test (they mostly use different versions of the normative Big5 personality test instead) and linear or logistic multivariate regression equations to calculate similarity, they clearly show a connection between personality similarity and marital happiness / dyadic success (stability and satisfaction) for some persons.
**Similarity is a word that has different meanings for different persons or companies, it exactly depends on how mathematically is defined.

Also there is a similarity trilogy between genetic, mate choice and personality based recommender systems.
  
WorldWide, there are over 5,000 -five thousand- online dating sites
but no one is using the 16PF5 (or similar) to assess personality of its members!
but no one calculates similarity with a quantized pattern comparison method!
but no one can show Compatibility Distribution Curves to each and every of its members!
but no one is scientifically proven!

The only way to revolutionize the Online Dating Industry is using the 16PF5 normative personality test, available in different languages to assess personality of members, or a proprietary test with exactly the same traits of the 16PF5 and expressing compatibility with eight decimals (needs a quantized pattern comparison method, part of pattern recognition by cross-correlation, to calculate similarity between prospective mates.)
High precision in matching algorithms is precisely the key to open the door and leave the infancy of compatibility testing.
It is all about achieving the eighth decimal!
With 8 decimals, you have more precision than any person could achieve by searching on one's own, but the only way to achieve the eighth decimal is using analysis and correlation with quantized patterns.
Without offering the NORMATIVE16PF5 (or similar test measuring exactly the 16 personality factors) for serious dating, it will be impossible to innovate and revolutionize the Online Dating Industry All other proposals are NOISE and perform as placebo.

The Online Dating Industry does not need a 10% improvement, a 50% improvement or a 100% improvement. It does need "a 100 times better improvement", not 100% better, 100X better The Online Dating Industry needs a very powerful algorithm like the "Teller Ulam design". In this case 100 times more powerful than actual matching algorithms.
http://onlinedatingsoundbarrier.blogspot.com.ar/2014/05/lifeproject-method-versus-eharmony.html